As the world has moved towards living online, so have operations at dealerships. Everything from inventory to financial records and customer data all live online in one location or another. Many customers just assume that their data is secure in dealership hands. However, recent ransomware and other cybersecurity attacks prove…
Dealerships have always run on building personal connections with customers. From greeting a customer at the front door to watching them drive away with a smile, dealerships create rewarding experiences for customers. Even though the automotive industry has shifted to a hybrid approach of online and in-store research and buying, dealerships still can…
Every car buyer is aware of the dealerships around them – they’re hard to miss when driving past and most customers choose a local dealership when it comes time to buy a car. How does your dealership stand out as a trusted…
If you’re handling your own marketing for your dealership, you’re likely missing out on opportunities. When you work with a strong dealership marketing partner, marketing strategies, campaigns, and analysis generally goes deeper and has new…
Marketing is part of running any successful business – any business that is not actively marketing their brand is losing out on both sales and customer retention. On one hand, marketing raises awareness so that locals think of your dealership…
Automotive Product Consultants, the leading Post-Sale Vehicle Service Contract Marketer, announced that is has received three Dealers’ Choice Awards in 2024, making it a four-time award winner. For 20 years, the Dealers’ Choice Awards have recognized the best vendors, suppliers, and finance partners in the automotive industry.
Decades ago, Amazon started as an online bookstore and has since grown into a giant that reshapes how we shop. Log onto the site today, and you’ll find literally anything, from clothes to toys to cleaning products – and even cars. Customers are…
Team building is essential for dealerships and each department in that store. When all the employees work together, the dealership will be able to achieve its goals efficiently.
Unfortunately, effective team building can be difficult to achieve…
Dealerships have always relied on customer retention by making strong positive impressions with each vehicle buyer. Even if a customer’s next purchase is years in the future, loyalty brings them back when it’s time for a new ride and inspires referrals….
One of the best ways that dealerships can meet their financial goals is to maintain a well-established F&I department. F&I processes are critical to profitability, and most dealerships typically have room to improve the processes they use…
