As a dealership, most of your customers have already formed an opinion about your business before setting foot onto the lot. This is because most potential customers begin the search for a new vehicle or vehicle service online. Google reviews, social media comments, and search results are a few of the factors that play a key role in shaping the perceptions of your future customers. This means that maintaining…
As a dealership, most of your customers have already formed an opinion about your business before setting foot onto the lot. This is because most potential customers begin the search for a new vehicle or vehicle service online. Google reviews, social media comments, and search results are a few of the factors that play a key role in shaping the perceptions of your future customers. This means that maintaining…
As a dealership, most of your customers have already formed an opinion about your business before setting foot onto the lot. This is because most potential customers begin the search for a new vehicle or vehicle service online. Google reviews, social media comments, and search results are a few of the factors that play a key role in shaping the perceptions of your future customers. This means that maintaining…
As a dealership, most of your customers have already formed an opinion about your business before setting foot onto the lot. This is because most potential customers begin the search for a new vehicle or vehicle service online. Google reviews, social media comments, and search results are a few of the factors that play a key role in shaping the perceptions of your future customers. This means that maintaining…
As a dealership, most of your customers have already formed an opinion about your business before setting foot onto the lot. This is because most potential customers begin the search for a new vehicle or vehicle service online. Google reviews, social media comments, and search results are a few of the factors that play a key role in shaping the perceptions of your future customers. This means that maintaining…
National Automotive Dealer Day, celebrated each year on May 19, is a moment to recognize the dedication, resilience, and impact of automotive dealers across the country. At APC, our team is proud to stand alongside the dealer community as a trusted partner.
Finance & Insurance (F&I) products are a critical profit center for automotive dealerships, yet they are often overlooked, or poorly marketed. However, CDK Global notes that during volatile times in the automotive industry as a whole, finance and insurance (F&I) products can be a major driver of revenue…
Traditional marketing, such as direct mail, has long been a staple of most marketing strategies. Over the years, it’s shown resilience when competing with digital marketing. Today, it’s being propelled forward by the newest digital tool: artificial intelligence (AI). While AI has been…
Your dealership collects massive amounts of customer data every day. Every test drive request, service appointment, and website visit creates a digital footprint. California’s privacy law now regulates what dealerships do with that information, even if your dealership sits thousands of miles away. If a California resident fills out…
Consumers spend an increasing amount of time online and use social media as a one-stop destination for news, deals, and connections. Automotive brands must develop strategies that resonate…
