If you’re an agent working with automotive dealerships, you already know that ensuring customer satisfaction and retention while boosting revenue is a challenge that dealership principals face on a daily basis.
We’ve all had our phone ring and look at the number on the screen, only to realize it’s a spam call. Effective communication is integral to the success of any marketing campaign. In a world where a consumer is spammed, how do legitimate offers and communications from businesses stand out?
Dealers today are being confronted with the reality of consolidation throughout the automotive industry. The dealerships themselves are often acquired by large dealer groups or even competition. Agency partners, administrators, and others are also impacted by consolidation – agencies buy agencies, administrators partner together, and other companies are joining to grow business. Many industry experts predict that consolidation will be an ongoing trend, so it’s important to think about the future and how best to plan for how your dealership can keep its identity if it joins another group.