If you’re an agent working with automotive dealerships, you already know that ensuring customer satisfaction and retention while boosting revenue is a challenge that dealership principals face on a daily basis.
We’ve all had our phone ring and look at the number on the screen, only to realize it’s a spam call. Effective communication is integral to the success of any marketing campaign. In a world where a consumer is spammed, how do legitimate offers and communications from businesses stand out?
Dealers today are being confronted with the reality of consolidation throughout the automotive industry. The dealerships themselves are often acquired by large dealer groups or even competition. Agency partners, administrators, and others are also impacted by consolidation – agencies buy agencies, administrators partner together, and other companies are joining to grow business. Many industry experts predict that consolidation will be an ongoing trend, so it’s important to think about the future and how best to plan for how your dealership can keep its identity if it joins another group.
News
- AI could innovate parts purchasingArtificial intelligence could improve the auto parts purchasing process, making it quicker and more efficient for automakers and suppliers still grappling with supply chain shortages.
- Honda HQ adds history to its lineupThe American Honda Collection Hall opened this month featuring more than 60 historic cars, motorcycles, engines and other products created by the company since coming to the U.S. in 1959.
- Unifor deal with Ford contains 22% raise, defined benefits, added engine outputUnifor’s tentative deal with Ford offers considerable immediate wage increases, pay hikes in each of the second and third years of the agreement, a C$10,000 ($7,411 USD) signing bonus and a compression of the previous wage grid.