Online Lead Generation for Dealerships

Online lead generation is crucial for dealerships as it helps to drive traffic and boost sales and revenue. By capturing potential leads, dealerships can engage with prospects and guide them through the sales process.

Having processes to drive online lead generation aids in acquiring new customers and also nurtures relationships with existing ones, fostering brand loyalty and repeat business. Effective lead generation strategies involve creating compelling content, implementing targeted advertising campaigns, and utilizing lead magnets to entice visitors to provide their contact information.

There are a few tips and tricks to lead generation that you can embrace for your dealership, which may also help you to stay ahead of the competition.
Here are 5 of the top online lead generation tactics to help you get more quality leads that can lead to more sales for your dealership.

  1. Create a Mobile-Friendly Dealership Website
    Did you know that about 95% of users with smartphones use them to browse the internet? This means that making your dealership website mobile friendly is a must. A responsive web design should be used so that the site will automatically adjust to whatever device a person is using – desktop, laptop, tablet, or smartphone.
  2. Collect Leads on Every Page of Your Website
    The easiest way to get more sales is to generate more leads. Your dealership website is a lead magnet – or at least, it could be. Every page of a website should include a form to capture customer information. Without this option, customers may have to look for contact information and may not submit their own.
  3. Optimize the Forms on Your Dealership Landing Pages
    Lead generation forms are designed to collect prospects’ information. They’re an all-important step in many marketing campaigns, so it’s crucial to get them right.First, you need to decide what information to collect. It’s about finding the right balance between the quantity and quality of submissions. Simple forms with just a name and email or phone number are quick and easy for users to fill out. But complex forms that include name, phone, email, address, and what the customer is interested in help filter out low-quality leads. These complex forms require a higher level of interest and effort from the prospect, but they also collect additional data, which can better inform your marketing and sales efforts.
  4. Generate Online F&I Leads 
    Finance & Insurance (F&I) products are often underrepresented on dealership websites, but many customers might be more interested in the F&I products offered by your dealership if they can research them online. Make sure that your website explains the benefits of F&I products such as GAP insurance and Vehicle Service Contracts.
    Having online lead generation forms, online applications, pre-approval forms, virtual consultations about finance and insurance, e-signatures on agreements, and more can make your dealership website more customer friendly.
  5. Encourage Positive Reviews
    Positive reviews can play an important role in your lead generation efforts. Many potential customers look to their peers’ opinions before engaging with a brand.
    Encouraging your satisfied customers to leave positive reviews online will lead to more customers who want to submit their information to be contacted by your dealership. These reviews should also be responded to, which will show prospects the commitment your dealership has to the best customer service possible.

These tips are just a few ways to get your dealership started on the path to more online leads. By creating user-friendly content and using efficient data collection methods, your dealership will soon be generating solid sales and F&I leads.

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