Data Privacy for Automotive Marketers

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Data is the fuel that powers targeted marketing strategies in the automotive industry. From understanding consumer demographics and driving habits to predicting purchasing behavior, consumer information is the foundation of successful marketing campaigns.
Until recently, data acquisition was less about following strict rules and more about getting the most out of the information available. However, as regulatory frameworks tighten and buyer concerns about privacy intensify, automotive marketers must adapt and enforce best practices.

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Online Lead Generation for Dealerships

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Online lead generation is crucial for dealerships as it helps to drive traffic and boost sales and revenue. By capturing potential leads, dealerships can engage with prospects and guide them through the sales process.

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How Does Post-Sale VSC Marketing Work?

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Every dealership knows that profit isn’t just generated from vehicle sales – it also comes from the products offered by your F&I department. However, convincing a customer that they need F&I products during the vehicle purchase process can be difficult. According to NADA, 53% of buyers don’t buy a vehicle service contract from the dealership F&I department when purchasing a vehicle, and these are missed sales opportunities.

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Automotive Product Consultants Achieves SOC2 Type II Certification

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APC, the leading database marketer for Vehicle Services Contracts (VSC) in the Automotive Industry announced it has achieved SOC 2 Type II certification, the gold standard for data security and compliance.

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How to Communicate with Customers without Spamming Them

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We’ve all had our phone ring and look at the number on the screen, only to realize it’s a spam call. Effective communication is integral to the success of any marketing campaign. In a world where a consumer is spammed, how do legitimate offers and communications from businesses stand out?

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Keeping Dealership Customer Data Safe: A Guide to Safeguards

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In today’s digital age, automotive dealerships possess a large amount of consumer data that can include everything from personal information to financial details. This information must be safeguarded to protect both the dealership and the customers. The Gramm-Leach-Bliley Act (GLBA) Safeguards Rule is a standard set by the Federal Trade Commission (FTC) which requires organizations to create and maintain an information security program to protect consumer data.

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