When a consumer buys a used vehicle, they may get a great deal with a cheaper price on a car that has been driven for a brief period. However, they may also get a poor deal if the vehicle needs substantial repairs and ends up being a more costly experience…
In the automotive industry, 2026 is going to be a year of pivotal moments for trends in marketing. OEM brands and dealerships alike will continue down the path of integrating data, technology, and genuine human connection. Today’s vehicle buyers expect experiences that mirror their favorite digital services, from personalized outreach to Prime speeds…
An often-untouched marketing goldmine is dealership service drive data. The information contained in CRM and DMS systems are all potential data points that can be used to target and market customers. Some of these might include vehicle purchase date, warranty expiration date, service reminders, and more. These data points provide a perfect place to start targeting customers to…
Dealerships have always run on building personal connections with customers. From greeting a customer at the front door to watching them drive away with a smile, dealerships create rewarding experiences for customers. Even though the automotive industry has shifted to a hybrid approach of online and in-store research and buying, dealerships still can…
Every car buyer is aware of the dealerships around them – they’re hard to miss when driving past and most customers choose a local dealership when it comes time to buy a car. How does your dealership stand out as a trusted…
If you’re handling your own marketing for your dealership, you’re likely missing out on opportunities. When you work with a strong dealership marketing partner, marketing strategies, campaigns, and analysis generally goes deeper and has new…
Marketing is part of running any successful business – any business that is not actively marketing their brand is losing out on both sales and customer retention. On one hand, marketing raises awareness so that locals think of your dealership…
Automotive Product Consultants, the leading Post-Sale Vehicle Service Contract Marketer, announced that is has received three Dealers’ Choice Awards in 2024, making it a four-time award winner. For 20 years, the Dealers’ Choice Awards have recognized the best vendors, suppliers, and finance partners in the automotive industry.
Decades ago, Amazon started as an online bookstore and has since grown into a giant that reshapes how we shop. Log onto the site today, and you’ll find literally anything, from clothes to toys to cleaning products – and even cars. Customers are…
Competition is high among dealers to attract new customers, plus it’s hard to keep customers loyal if another dealership can offer better financing or vehicle options. Therefore, providing an excellent customer experience is essential to growing customer loyalty and retention.
