Data Management and Security

Data Management Done Right

Automotive Product Consultants are experts at data analytics, management, and security. Our processes involve meticulous cultivation, analysis, and utilization of information to improve marketing strategies and generate VSC sales for dealerships.

From tracking campaigns performance to predicting consumer behaviors, we use data to refine strategies and maximize results for our partners. It fuels the precision and effectiveness of our marketing efforts, ensuring that the right customer sees the right message.

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How Our Experience Benefits Dealerships

Informed Decision Making
Data analytics provides understanding of consumer behavior in order to make informed decisions about how to target the right customer, with the right message, at the right time in the vehicle ownership lifecycle.

Predictive Analytics
By analyzing historical data, our team can identify patterns and predict future trends and customer behaviors. This allows us to create proactive marketing strategies rather than reactive ones.

Unique Consumer Insights
By analyzing personal data such as age, vehicle make, and vehicle model, our team can create detailed, personalized messaging that engages customers and generates a higher response rate.

Competitive Advantage
Our utilization of data analytics gives APC a competitive edge. Above all, we respond quickly to changing market conditions, identify opportunities, and stay ahead of competitors who are slower to adopt data-driven approaches.

Campaign Optimization
It’s important to track the performance of marketing campaigns in real-time, since this allows us to study which campaign strategies are most effective at engaging potential vehicle service contract customers.

Customer Retention
Understanding customer behavior allows development of effective customer retention strategies. For example, by offering tailored messaging, we help our partners reduce churn and increase customer retention.

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Data Security

Automotive Product Consultants is SOC 2 Type 2 Certified as of 2022. SOC 2 Type 2 certification is the gold standard for data security. This is achieved by passing an independent audit conducted by a third-party firm. This achievement validates APC as a trusted and secure partner for its users and their data assets.

SOC 2 is a framework of security standards based on the five trust principles developed and maintained by the American Institute of Certified Public Accountants (AICPA): Security, Availability, Confidentiality, Processing Integrity, and Privacy. A SOC2 certification is considered the most reliable security measure, reflecting a culture of permanent control and change tracking.

Work with the Experts at Automotive Product Consultants

Our data management and security team works with thousands of dealers to market customers
safely and minimize any risks in using data. Above all, keeping data secure is our priority. Contact us today to learn more.

Contact Us Today

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