APC Direct is our fully-integrated direct mail facility, with a focus on high-quality, professional mail using variable merged messaging generated by our data intelligence process. APC Direct produces over 18 million mailers per month for our clients and partners. The APC Direct facility, warehouse, and graphic design lab are in the same building as our sales center, so data is maintained in one location with the same secure databases and servers. The co-location of the data management, marketing team, and direct mail facility enables us to efficiently produce customized letter designs with fully dynamic content.
APC Direct assets and data management processes are not basic software compatible and were custom-built over time for our clients within our proprietary systems. This competitive advantage establishes APC direct mail marketing as the leading standard in the automotive industry. To create marketing pieces, we append data for lifestyle characteristics and vehicle specific attributes to develop templates that can merge over 200 individually nuanced messages. Our messages have variable headers and footers, content bodies, phrases, and imagery. APC can also merge color vehicle images matched to VIN, company logos, signatures, background images, and watermarks.