About Us
APC is managed by an experienced team with over 50 years of industry experience. Our specialty is creating customized, branded vehicle service contract marketing programs on behalf of OEMs and dealerships. Our other partners include various public and private dealer groups, financial institutions, administrators, and credit unions.
Contact Info
APC Integrated Services Group, LLC
770 Spirit of St. Louis Blvd. Chesterfield, MO 63005
Our Call Center Hours:
Mon.-Fri.: 7am-8pm CST | Sat.: 9am-4pm CST
Sun.: Closed
5 Solutions to Customer Complaints at Dealerships
Customer Loyalty, Dealership, Marketing, SalesThere’s no industry that is foolproof against customer complaints, and the excitement, stress, and high emotion of purchasing a high-value item such as a vehicle often leads to stresses for customers that may lead to them complaining in person or even online. In 2023, an average of 10% of a new dealership’s reviews were negative.
Data Privacy for Automotive Marketers
Customer Loyalty, Data Security, Dealership, MarketingData is the fuel that powers targeted marketing strategies in the automotive industry. From understanding consumer demographics and driving habits to predicting purchasing behavior, consumer information is the foundation of successful marketing campaigns.
Until recently, data acquisition was less about following strict rules and more about getting the most out of the information available. However, as regulatory frameworks tighten and buyer concerns about privacy intensify, automotive marketers must adapt and enforce best practices.
The Cost of Not Having Mechanical Vehicle Protection
Customer Loyalty, Dealership, Marketing, Parts and Service, Service DriveDrivers are keeping their vehicles longer than ever before – in the United States, average age of vehicles on the road has reached a record high of 12.6 years. This trend stresses an unavoidable reality: maintaining a vehicle’s health to ensure reliable transportation is more important than ever.
Keeping an older vehicle running smoothly is sometimes challenging, and the older the vehicle gets, the more likelihood there is of a mechanical breakdown.
Why Dealerships Should Use Customer Feedback
Customer Loyalty, Dealership, Marketing, SalesThe automotive industry is one that never stops evolving – hybrid vehicles are gaining interest, online car buying is booming, and customer expectations for a smooth buying experience are at an all-time high. Dealerships prioritizing client feedback are best positioned to thrive in an extremely competitive industry.
Online Lead Generation for Dealerships
Customer Loyalty, Data Security, Dealership, Marketing, SalesOnline lead generation is crucial for dealerships as it helps to drive traffic and boost sales and revenue. By capturing potential leads, dealerships can engage with prospects and guide them through the sales process.
5 Ways to Help Your Sales Team Reach the Next Level
Customer Loyalty, Dealership, Marketing, SalesIt’s not enough to just tell an employee they are doing a good job – dealerships need to help their sales team employees grow and reach a new level of success. Whether your dealership is working to attract new talent or develop existing top-performers, there are always ways to improve so your employees can grow and give your customers the best experience possible.
How Does Post-Sale VSC Marketing Work?
Customer Loyalty, Data Security, Dealership, Direct Mail, Marketing, Parts and Service, Safeguards, Sales, Service DriveEvery dealership knows that profit isn’t just generated from vehicle sales – it also comes from the products offered by your F&I department. However, convincing a customer that they need F&I products during the vehicle purchase process can be difficult. According to NADA, 53% of buyers don’t buy a vehicle service contract from the dealership F&I department when purchasing a vehicle, and these are missed sales opportunities.
F&I Product Selling Tips for Gen Z
Dealership, Sales, Service DriveTraditionally, the Finance and Insurance (F&I) department has focused on appealing to a broad range of consumers with a one-size-fits-all approach. However, the rise of Generation Z shoppers demands a shift in the strategy of selling F&I products. Gen Z is coming of age and beginning to slide into the driver’s seat. While this generation follows those that precede them in prioritizing price as the biggest motivator for what vehicle to buy, they follow their own path when it comes to protecting this very large purchase.