Welcome to the APC Blog!
Stay ahead in the automotive industry with our blog—your go-to source for marketing strategies, dealership tips and tricks, F&I optimization, and posts for consumers. Our posts help marketers, dealership staff, agents, and others thrive in today’s fast-evolving landscape.
We know that the automotive industry is constantly evolving. Consumer expectations are shifting, new technologies are emerging, and the competition has never been higher. Our blog shares strategies that connect service drive opportunities, post-sale engagement, and long-term customer retention—delivering value at every stage of the customer lifecycle. We monitor shifts in consumer behavior, regulatory changes, and technology advancements to bring you the latest in automotive.
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APC Becomes 6X Dealers’ Choice Award Winner
Consumer, Customer Loyalty, Data Security, Dealership, Direct Mail, Marketing, Parts and Service, Safeguards, Sales, Service DriveWe are proud to announce that APC has been recognized as a Dealers’ Choice Award winner for the sixth consecutive year!
The 2026 Dealers’ Choice Awards recognize the automotive industry’s leading vendors, suppliers, and partners, with winners selected directly by dealers and dealership personnel. This year, APC earned recognition in three categories…
EV Anxiety and the Repair Gap: Building Consumer Confidence
Customer Loyalty, Dealership, Electric Vehicles, Marketing, Parts and Service, Sales, Service DriveAs a dealership, most of your customers have already formed an opinion about your business before setting foot onto the lot. This is because most potential customers begin the search for a new vehicle or vehicle service online. Google reviews, social media comments, and search results are a few of the factors that play a key role in shaping the perceptions of your future customers. This means that maintaining…
Extend Your Vehicle Life with These Dos and Don’ts
Consumer, Parts and Service, Service DriveMost drivers want to keep their current vehicle fully functional and ready for the road for as long as possible. In 2025, the average age of vehicles on the road rose to 12.8 years. Routine maintenance tasks like changing the oil, rotating the tires, and regular inspections are proven ways to keep your vehicle in good shape, but these aren’t the only things…
Maintaining a Positive Dealership Reputation Online
Customer Loyalty, Dealership, Direct Mail, Marketing, SalesAs a dealership, most of your customers have already formed an opinion about your business before setting foot onto the lot. This is because most potential customers begin the search for a new vehicle or vehicle service online. Google reviews, social media comments, and search results are a few of the factors that play a key role in shaping the perceptions of your future customers. This means that maintaining…
Why Post-Sale VSC Marketing Needs Digital Enhancements
Dealership, MarketingAs a dealership, most of your customers have already formed an opinion about your business before setting foot onto the lot. This is because most potential customers begin the search for a new vehicle or vehicle service online. Google reviews, social media comments, and search results are a few of the factors that play a key role in shaping the perceptions of your future customers. This means that maintaining…
The Role of AI in Post-Sale Marketing for Dealerships
Dealership, MarketingAs a dealership, most of your customers have already formed an opinion about your business before setting foot onto the lot. This is because most potential customers begin the search for a new vehicle or vehicle service online. Google reviews, social media comments, and search results are a few of the factors that play a key role in shaping the perceptions of your future customers. This means that maintaining…
Why the Best VSC Sale Happens 36 Months After a Purchase
Dealership, Direct Mail, Marketing, Parts and Service, Sales, Service DriveAs a dealership, most of your customers have already formed an opinion about your business before setting foot onto the lot. This is because most potential customers begin the search for a new vehicle or vehicle service online. Google reviews, social media comments, and search results are a few of the factors that play a key role in shaping the perceptions of your future customers. This means that maintaining…
Does Digital F&I Stand a Chance?
Dealership, MarketingAs a dealership, most of your customers have already formed an opinion about your business before setting foot onto the lot. This is because most potential customers begin the search for a new vehicle or vehicle service online. Google reviews, social media comments, and search results are a few of the factors that play a key role in shaping the perceptions of your future customers. This means that maintaining…