Welcome to the APC Blog!
Stay ahead in the automotive industry with our blog—your go-to source for marketing strategies, dealership tips and tricks, F&I optimization, and posts for consumers. Our posts help marketers, dealership staff, agents, and others thrive in today’s fast-evolving landscape.
We know that the automotive industry is constantly evolving. Consumer expectations are shifting, new technologies are emerging, and the competition has never been higher. Our blog shares strategies that connect service drive opportunities, post-sale engagement, and long-term customer retention—delivering value at every stage of the customer lifecycle. We monitor shifts in consumer behavior, regulatory changes, and technology advancements to bring you the latest in automotive.
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Software-Defined Vehicles and the Case for Extended Protection
Dealership, Marketing, Sales, Service DriveAs a dealership, most of your customers have already formed an opinion about your business before setting foot onto the lot. This is because most potential customers begin the search for a new vehicle or vehicle service online. Google reviews, social media comments, and search results are a few of the factors that play a key role in shaping the perceptions of your future customers. This means that maintaining…
National Automotive Dealer Day 2026 is May 19th!
Dealership, MarketingNational Automotive Dealer Day, celebrated each year on May 19, is a moment to recognize the dedication, resilience, and impact of automotive dealers across the country. At APC, our team is proud to stand alongside the dealer community as a trusted partner.
Best Practices for Marketing F&I Products
Customer Loyalty, Dealership, Direct Mail, Marketing, Parts and Service, Sales, Service DriveFinance & Insurance (F&I) products are a critical profit center for automotive dealerships, yet they are often overlooked, or poorly marketed. However, CDK Global notes that during volatile times in the automotive industry as a whole, finance and insurance (F&I) products can be a major driver of revenue…
AI and Direct Mail: How Data-Driven Automation Is Revolutionizing Traditional Marketing
Customer Loyalty, Dealership, Direct Mail, Marketing, SalesTraditional marketing, such as direct mail, has long been a staple of most marketing strategies. Over the years, it’s shown resilience when competing with digital marketing. Today, it’s being propelled forward by the newest digital tool: artificial intelligence (AI). While AI has been…
How Does the CCPA Affect Dealerships?
Data Security, Dealership, Marketing, Safeguards, SalesYour dealership collects massive amounts of customer data every day. Every test drive request, service appointment, and website visit creates a digital footprint. California’s privacy law now regulates what dealerships do with that information, even if your dealership sits thousands of miles away. If a California resident fills out…
Using Social Media to Drive Dealer and F&I Business
Customer Loyalty, Dealership, Direct Mail, Marketing, SalesConsumers spend an increasing amount of time online and use social media as a one-stop destination for news, deals, and connections. Automotive brands must develop strategies that resonate…
Best Automotive Ads from the 2000s
Consumer, Dealership, Marketing, SalesThe best marketing lives in the memory of the public as creative pieces of art. Whether it’s through sincerity, comedy, or surrealism, great ads find a way to stick in your brain – and potentially change purchasing decisions. Throughout the 2000s, car companies used daring ideas to reshape car culture…
Conquest Marketing in Automotive
Customer Loyalty, Dealership, Direct Mail, Marketing, Parts and Service, Sales, Service DriveEveryone in the automotive industry understands that customers have many options when purchasing a new vehicle or getting one serviced. Standing out among the competition while developing brand loyalty is fundamental to running a successful dealership. Conquest marketing…