Welcome to the APC Blog!
Stay ahead in the automotive industry with our blog—your go-to source for marketing strategies, dealership tips and tricks, F&I optimization, and posts for consumers. Written by seasoned experts, our posts help marketers, dealership staff, agents, and drivers thrive in today’s fast-evolving landscape.
We know that the automotive industry is constantly evolving—consumer expectations are shifting, new technologies are emerging, and the competition has never been higher. That’s why we created the APC Blog: a resource hub designed to empower dealerships, agents, OEMs, and automotive marketers with the knowledge and tools to foster innovation.
Our blog shares strategies that connect service drive opportunities, post-sale engagement, and long-term customer retention—delivering value at every stage of the customer lifecycle. We monitor shifts in consumer behavior, regulatory changes, and technology advancements—to bring you the latest in automotive.
Sign Up for Our Newsletter
Don’t forget to sign up for the latest news and information in automotive from APC, delivered to your inbox.
"*" indicates required fields
4 Tips for Vehicle Buyers
Consumer, Dealership, SalesPurchasing a vehicle can be an intimidating process for many drivers. It’s a large financial investment and a decision that impacts daily life. Drivers can ensure that they are buying the right vehicle by making a few initial decisions about their needs, wants, and budget. By breaking down the decision into several steps, drivers can enjoy a simpler process, confidence, and peace of mind at their dealership.isions about their needs, wants, and budget. By breaking down…
Ways to Maintain a Customer-Centric Service Drive
Dealership, Direct Mail, Marketing, SalesCompetition is high among dealers to attract new customers, plus it’s hard to keep customers loyal if another dealership can offer better financing or vehicle options. Therefore, providing an excellent customer experience is essential to growing customer loyalty and retention.
Making Up Lost Dealership Income with Vehicle Service Contracts
Customer Loyalty, Dealership, Direct Mail, Marketing, Parts and Service, Service DriveConsumers today live in a data-driven world that remembers everything we do online. From search engines to social media, systems are in place to learn about customer preferences, wants, and needs. While this information is useful to any company or marketer, it’s particularly useful for automotive, powersports, and RV dealerships who want to generate…
How a Disciplined Sales Process Leads to Customer Loyalty
Consumer, Dealership, Parts and Service, Service DriveIn today’s competitive automotive market, customers have high expectations for their dealership experience. They’re no longer willing to endure long, drawn-out processes and are quick to move on if a dealership doesn’t deliver. It’s become crucial for dealerships to streamline their sales processes to enhance customer satisfaction and build loyalty.
5 Vehicle Warning Signs Drivers Can’t Ignore
Consumer, Dealership, Parts and Service, Service DriveDrivers hear that warning ‘ding’ or see that ‘check engine light’ at the most inconvenient time possible. Often, many drivers don’t give it serious thought until the vehicle limps or jerks, driving if the ride stays in a straight line. But, one day, you find yourself pulling into the service drive because something’s going on beyond that agitating warning
Using Print & Digital Marketing at your Dealership
Dealership, Direct Mail, Marketing, SalesMarketing for an automotive dealership means reaching out to your audience through many channels and methods. Drivers come from all walks of life, meaning there is no one channel to reach every person who is considering purchasing a vehicle. This is why using both print and digital marketing is the most effective way to boost visibility and draw attention to your dealership.
Accelerating Success: Powersports VSC Marketing
Customer Loyalty, Dealership, Direct Mail, Marketing, Parts and Service, Sales, Service DriveIn the world of powersports — encompassing vehicles from motorcycles and ATVs to snowmobiles and personal watercraft — standing out in a competitive market is key to success. One method powersports dealers can use to accelerate their success is to consider Vehicle Service Contract (VSC) marketing to protect the vehicles their customer purchase.
Is a New or Used Vehicle a Better Investment?
Consumer, Customer Loyalty, Dealership, Sales, Service DriveWhen it’s time for a driver to purchase a new vehicle, the question arises as to whether a new or used vehicle is the best choice. Newer cars have the latest technology at a higher price, but that top dollar depreciates quickly. Used cars are less expensive but have slightly older features and more miles ..