In the automotive industry, 2026 is going to be a year of pivotal moments for trends in marketing. OEM brands and dealerships alike will continue down the path of integrating data, technology, and genuine human connection. Today’s vehicle buyers expect experiences that mirror their favorite digital services, from personalized outreach to Prime speeds…
Automotive Product Consultants, the leading Post-Sale Vehicle Service Contract Marketer, announced that is has received three Dealers’ Choice Awards in 2024, making it a four-time award winner. For 20 years, the Dealers’ Choice Awards have recognized the best vendors, suppliers, and finance partners in the automotive industry.
With over 24 years of experience in the field, we are well-equipped to help you with more than dealership marketing. These are some of the common questions potential clients ask us.
In today’s interconnected world, where our lives are increasingly lived online, the threat of a data breach looms larger than ever. From online vehicle sales platforms to cloud-based service tools and software, the automotive industry is more reliant on technology today than ever before, and more vulnerable to cyberattacks.
Every dealership knows that profit isn’t just generated from vehicle sales – it also comes from the products offered by your F&I department. However, convincing a customer that they need F&I products during the vehicle purchase process can be difficult. According to NADA, 53% of buyers don’t buy a vehicle service contract from the dealership F&I department when purchasing a vehicle, and these are missed sales opportunities.
In today’s digital age, automotive dealerships possess a large amount of consumer data that can include everything from personal information to financial details. This information must be safeguarded to protect both the dealership and the customers. The Gramm-Leach-Bliley Act (GLBA) Safeguards Rule is a standard set by the Federal Trade Commission (FTC) which requires organizations to create and maintain an information security program to protect consumer data.
