Today, nearly half vehicles operating on the road have one or more dashboard warning lights illuminated, increasing the risk of breakdowns and costly repairs, according to Forbes. Dashboard warning lights will let you know of any issues or maintenance needed for your…
An often-untouched marketing goldmine is dealership service drive data. The information contained in CRM and DMS systems are all potential data points that can be used to target and market customers. Some of these might include vehicle purchase date, warranty expiration date, service reminders, and more. These data points provide a perfect place to start targeting customers to…
We live in a world of DIY – where there’s a YouTube video, there are hundreds of practical ways to save money and practice useful skills by doing things yourself. Unfortunately, when it comes to your vehicle, DIY is not always the best choice. Let’s explore the pros and cons of DIY auto repairs and dealership repairs…
Automotive Product Consultants, the leading Post-Sale Vehicle Service Contract Marketer, announced that is has received three Dealers’ Choice Awards in 2024, making it a four-time award winner. For 20 years, the Dealers’ Choice Awards have recognized the best vendors, suppliers, and finance partners in the automotive industry.
Consumers today live in a data-driven world that remembers everything we do online. From search engines to social media, systems are in place to learn about customer preferences, wants, and needs. While this information is useful to any company or marketer, it’s particularly useful for automotive, powersports, and RV dealerships who want to generate…
In today’s competitive automotive market, customers have high expectations for their dealership experience. They’re no longer willing to endure long, drawn-out processes and are quick to move on if a dealership doesn’t deliver. It’s become crucial for dealerships to streamline their sales processes to enhance customer satisfaction and build loyalty.
Drivers hear that warning ‘ding’ or see that ‘check engine light’ at the most inconvenient time possible. Often, many drivers don’t give it serious thought until the vehicle limps or jerks, driving if the ride stays in a straight line. But, one day, you find yourself pulling into the service drive because something’s going on beyond that agitating warning
In the world of powersports — encompassing vehicles from motorcycles and ATVs to snowmobiles and personal watercraft — standing out in a competitive market is key to success. One method powersports dealers can use to accelerate their success is to consider Vehicle Service Contract (VSC) marketing to protect the vehicles their customer purchase.
It’s said that vehicle value is lost when driving off the lot for the first time. No matter when a vehicle was purchased, there are ways to care for and maintain the vehicle to retain its value. The key to maintaining vehicle value is to provide consistent care and attention to detail. This ensures that the vehicle continues to appeal to future buyers and provides the best possible return on investment.
Since winter is here, it is important to take extra precautions to maintain your vehicle. Drivers don’t want to be stranded by a dead battery or an accident due to an unclear windshield. Fortunately, with simple preventive steps, drivers can be safer on the roads this winter. Keep reading to review vehicle maintenance tips to keep vehicles running throughout the cold season.
