OEM Partnership Marketing
Automotive Product Consultants works with OEM’s across the United States to power customized, muli-facted marketing programs. Our programs are data-driven, creative, and produce incredible results. There’s no method of marketing we won’t use to bring new clients to our OEM partners.
Creative, Data Management, and Direct Mail
APC owns an internal. fully integrated direct mail facility, with a focus on high-quality, professional OEM mail using variable merged messaging generated by our data intelligence process.
To create letters for our OEM partners, we append data for lifestyle characteristics and vehicle specific attributes to develop a letter that can merge over 200 individually nuanced messages. Our print and email marketing messages have variable fields, phrases, and imagery. APC can also merge color vehicle images matched to VIN, company logos, signatures, background images, and watermarks.
APC’s marketing team includes an internal creative and design department that uses a disciplined approach to test which marketing pieces are the most effective. APC has created, tested, and mailed over 700 unique letters and postcards over the past 23 years.
Our data management team provides superior customer targeting by combining over 25 years of data experience with tested filters and processes, as well as cross-pollination of marketing intelligence related to specific customers, vehicles, and OEM information. We continually update our processes as client intelligence is gathered, while ongoing mail analysis uncovers performance driving patterns that create new filters or rules in our software.
Digital Marketing
Our team of digital marketing experts uses a variety of channels and methods to promote our OEM partners products and services. We are experts at pay-per-click (PPC) advertising, social media marketing, email marketing, content marketing, eCommerce, and more.
We tie our digital marketing strategies into our direct mail campaigns to provide a true cross-platform automotive marketing strategy. This also provides the ability to track and analyze customer behavior and campaign performance in real-time, allowing us to refine our strategies and improve sales for our clients.