Optimize Your Dealership Marketing Strategy
Automotive Product Consultants (APC) is the leader in automotive dealership marketing, specializing in targeted Vehicle Service Contract product marketing and sales.
With over 23 years of experience, we are the experts in creating marketing strategies and solutions for our partners to produce superior sales results. Our shared revenue business model means that our custom dealership programs are no-cost solutions to earn new revenue. APC has worked with over 4,000 dealers since 2000.
APC’s data management, analysis, and marketing expertise in the automotive and vehicle industry deliver solutions that lead to sales of vehicle service contracts. Our goal is to help our clients define their target audience, create dealership loyalty, in-store foot traffic, and more revenue without any overhead.
Our custom marketing programs let dealerships do what they do best – selling and servicing vehicles for their customers while we work behind the scenes.
How Does APC Benefit Dealers?
According to NADA, 53% of buyers don’t buy a vehicle service contract from the dealership F&I department when purchasing a vehicle, and these are missed sales opportunities. APC works with dealerships to build and power a customized marketing plan. We use the dealers’ name, brand, logo, and signature to drive customers back to the dealer through print and digital marketing. We utilize an intelligent, data-driven marketing system to maximize results.
APC Program Benefits
Launching Your Dealership with APC
When installing the APC program at a dealership, our dedicated team of Sales Managers is available to assist in dealership kick-off and training meetings. Our goal is to have the dealership employees understand how we are working with the store and how this partnership is beneficial for everyone. It’s your dealership’s program, powered by APC.