In today’s digital age, automotive dealerships possess a large amount of consumer data that can include everything from personal information to financial details. This information must be safeguarded to protect both the dealership and the customers. The Gramm-Leach-Bliley Act (GLBA) Safeguards Rule is a standard set by the Federal Trade Commission (FTC) which requires organizations to create and maintain an information security program to protect consumer data.

As a dealership owner, GM, or service department manager, you always look for ways to improve your business’s bottom line. One of the most effective ways to do this is by focusing on your service department’s profitability. In this blog post, we’ll share five simple strategies that you can implement to boost your service department’s profitability and increase your overall revenue.

A vehicle purchase is the first step in building a relationship between a dealership and a customer. However, when a customer drives off the lot, it becomes incrementally harder to recapture their business later in the lifecycle of vehicle ownership.
Post-sale marketing has unlimited potential for building positive and lasting relationships between your dealership and customers.

Service contracts provide peace of mind to vehicle owners, covering unexpected repair costs and protecting their investment. However, many customers don’t purchase a service contract at the point of sale, leaving potential revenue on the table for dealerships and a great opportunity for remarketing to these contacts.