Traditional marketing, such as direct mail, has long been a staple of most marketing strategies. Over the years, it’s shown resilience when competing with digital marketing. Today, it’s being propelled forward by the newest digital tool: artificial intelligence (AI). While AI has been…
Your dealership collects massive amounts of customer data every day. Every test drive request, service appointment, and website visit creates a digital footprint. California’s privacy law now regulates what dealerships do with that information, even if your dealership sits thousands of miles away. If a California resident fills out…
Consumers spend an increasing amount of time online and use social media as a one-stop destination for news, deals, and connections. Automotive brands must develop strategies that resonate…
The best marketing lives in the memory of the public as creative pieces of art. Whether it’s through sincerity, comedy, or surrealism, great ads find a way to stick in your brain – and potentially change purchasing decisions. Throughout the 2000s, car companies used daring ideas to reshape car culture…
Everyone in the automotive industry understands that customers have many options when purchasing a new vehicle or getting one serviced. Standing out among the competition while developing brand loyalty is fundamental to running a successful dealership. Conquest marketing…
When a consumer buys a used vehicle, they may get a great deal with a cheaper price on a car that has been driven for a brief period. However, they may also get a poor deal if the vehicle needs substantial repairs and ends up being a more costly experience…
In the automotive industry, 2026 is going to be a year of pivotal moments for trends in marketing. OEM brands and dealerships alike will continue down the path of integrating data, technology, and genuine human connection. Today’s vehicle buyers expect experiences that mirror their favorite digital services, from personalized outreach to Prime speeds…
Today, nearly half vehicles operating on the road have one or more dashboard warning lights illuminated, increasing the risk of breakdowns and costly repairs, according to Forbes. Dashboard warning lights will let you know of any issues or maintenance needed for your…
An often-untouched marketing goldmine is dealership service drive data. The information contained in CRM and DMS systems are all potential data points that can be used to target and market customers. Some of these might include vehicle purchase date, warranty expiration date, service reminders, and more. These data points provide a perfect place to start targeting customers to…
As the world has moved towards living online, so have operations at dealerships. Everything from inventory to financial records and customer data all live online in one location or another. Many customers just assume that their data is secure in dealership hands. However, recent ransomware and other cybersecurity attacks prove…
