Sign Up for Our Newsletter
Don’t forget to sign up for the latest news and information in automotive from APC, delivered to your inbox.
"*" indicates required fields
Making Up Lost Dealership Income with Vehicle Service C...March 17, 2025 - 8:27 am
How a Disciplined Sales Process Leads to Customer Loyal...March 3, 2025 - 3:49 am
5 Vehicle Warning Signs Drivers Can’t IgnoreFebruary 17, 2025 - 9:44 am
Using Print & Digital Marketing at your DealershipFebruary 3, 2025 - 10:39 am
Making Up Lost Dealership Income with Vehicle Service Contracts
Customer Loyalty, Dealership, Direct Mail, Marketing, Parts and Service, Service DriveConsumers today live in a data-driven world that remembers everything we do online. From search engines to social media, systems are in place to learn about customer preferences, wants, and needs. While this information is useful to any company or marketer, it’s particularly useful for automotive, powersports, and RV dealerships who want to generate…
How a Disciplined Sales Process Leads to Customer Loyalty
Consumer, Dealership, Parts and Service, Service DriveIn today’s competitive automotive market, customers have high expectations for their dealership experience. They’re no longer willing to endure long, drawn-out processes and are quick to move on if a dealership doesn’t deliver. It’s become crucial for dealerships to streamline their sales processes to enhance customer satisfaction and build loyalty.
5 Vehicle Warning Signs Drivers Can’t Ignore
Consumer, Dealership, Parts and Service, Service DriveDrivers hear that warning ‘ding’ or see that ‘check engine light’ at the most inconvenient time possible. Often, many drivers don’t give it serious thought until the vehicle limps or jerks, driving if the ride stays in a straight line. But, one day, you find yourself pulling into the service drive because something’s going on beyond that agitating warning
Using Print & Digital Marketing at your Dealership
Dealership, Direct Mail, Marketing, SalesMarketing for an automotive dealership means reaching out to your audience through many channels and methods. Drivers come from all walks of life, meaning there is no one channel to reach every person who is considering purchasing a vehicle. This is why using both print and digital marketing is the most effective way to boost visibility and draw attention to your dealership.
Accelerating Success: Powersports VSC Marketing
Customer Loyalty, Dealership, Direct Mail, Marketing, Parts and Service, Sales, Service DriveIn the world of powersports — encompassing vehicles from motorcycles and ATVs to snowmobiles and personal watercraft — standing out in a competitive market is key to success. One method powersports dealers can use to accelerate their success is to consider Vehicle Service Contract (VSC) marketing to protect the vehicles their customer purchase.
Is a New or Used Vehicle a Better Investment?
Consumer, Customer Loyalty, Dealership, Sales, Service DriveWhen it’s time for a driver to purchase a new vehicle, the question arises as to whether a new or used vehicle is the best choice. Newer cars have the latest technology at a higher price, but that top dollar depreciates quickly. Used cars are less expensive but have slightly older features and more miles ..
Omnichannel Marketing for Dealerships
Customer Loyalty, Dealership, Direct Mail, MarketingIn the three years since the pandemic, businesses have learned to adapt to deliver positive customer experiences. Dealerships are no exception, having faced struggles related to closed showrooms and limited in-person interactions. Dealerships must learn to use omnichannel marketing to increase vehicle sales, generate F&I revenue, and grow customer loyalty and retention.
Vehicle Insurance vs Vehicle Service Contract Coverage
Consumer, DealershipAuto insurance is a great way to protect your vehicle and yourself in the event of a collision or accident, but you might wonder how it compares to vehicle service contract coverage. Auto insurance and vehicle service contracts cover incredibly different things related to your vehicle.