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5 Vehicle Warning Signs Drivers Can’t Ignore
Consumer, Dealership, Parts and Service, Service DriveDrivers hear that warning ‘ding’ or see that ‘check engine light’ at the most inconvenient time possible. Often, many drivers don’t give it serious thought until the vehicle limps or jerks, driving if the ride stays in a straight line. But, one day, you find yourself pulling into the service drive because something’s going on beyond that agitating warning
Using Print & Digital Marketing at your Dealership
Dealership, Direct Mail, Marketing, SalesMarketing for an automotive dealership means reaching out to your audience through many channels and methods. Drivers come from all walks of life, meaning there is no one channel to reach every person who is considering purchasing a vehicle. This is why using both print and digital marketing is the most effective way to boost visibility and draw attention to your dealership.
Accelerating Success: Powersports VSC Marketing
Customer Loyalty, Dealership, Direct Mail, Marketing, Parts and Service, Sales, Service DriveIn the world of powersports — encompassing vehicles from motorcycles and ATVs to snowmobiles and personal watercraft — standing out in a competitive market is key to success. One method powersports dealers can use to accelerate their success is to consider Vehicle Service Contract (VSC) marketing to protect the vehicles their customer purchase.
Is a New or Used Vehicle a Better Investment?
Consumer, Customer Loyalty, Dealership, Sales, Service DriveWhen it’s time for a driver to purchase a new vehicle, the question arises as to whether a new or used vehicle is the best choice. Newer cars have the latest technology at a higher price, but that top dollar depreciates quickly. Used cars are less expensive but have slightly older features and more miles ..
Omnichannel Marketing for Dealerships
Customer Loyalty, Dealership, Direct Mail, MarketingIn the three years since the pandemic, businesses have learned to adapt to deliver positive customer experiences. Dealerships are no exception, having faced struggles related to closed showrooms and limited in-person interactions. Dealerships must learn to use omnichannel marketing to increase vehicle sales, generate F&I revenue, and grow customer loyalty and retention.
Vehicle Insurance vs Vehicle Service Contract Coverage
Consumer, DealershipAuto insurance is a great way to protect your vehicle and yourself in the event of a collision or accident, but you might wonder how it compares to vehicle service contract coverage. Auto insurance and vehicle service contracts cover incredibly different things related to your vehicle.
Making Dealership Social Media Successful
Dealership, Direct Mail, MarketingSocial media is an indispensable tool for businesses, including auto dealerships. In early 2024, a report showed that over five billion people use social media. If dealerships want to reach a large audience, social media is a crucial tool.
Easy Ways to Retain Vehicle Value
ConsumerIt’s said that vehicle value is lost when driving off the lot for the first time. No matter when a vehicle was purchased, there are ways to care for and maintain the vehicle to retain its value. The key to maintaining vehicle value is to provide consistent care and attention to detail. This ensures that the vehicle continues to appeal to future buyers and provides the best possible return on investment.