Welcome to the APC Blog!
Stay ahead in the automotive industry with our blog—your go-to source for marketing strategies, dealership tips and tricks, F&I optimization, and posts for consumers. Written by seasoned experts, our posts help marketers, dealership staff, agents, and drivers thrive in today’s fast-evolving landscape.
We know that the automotive industry is constantly evolving—consumer expectations are shifting, new technologies are emerging, and the competition has never been higher. That’s why we created the APC Blog: a resource hub designed to empower dealerships, agents, OEMs, and automotive marketers with the knowledge and tools to foster innovation.
Our blog shares strategies that connect service drive opportunities, post-sale engagement, and long-term customer retention—delivering value at every stage of the customer lifecycle. We monitor shifts in consumer behavior, regulatory changes, and technology advancements—to bring you the latest in automotive.
Sign Up for Our Newsletter
Don’t forget to sign up for the latest news and information in automotive from APC, delivered to your inbox.
"*" indicates required fields
Strategies for Dealerships to Make Repair Costs Affordable
Customer Loyalty, Dealership, Marketing, Parts and Service, Sales, Service DriveNew technology in the automotive industry provides a variety of attractive options for consumers. From smart integrations to advanced safety features, customers are visiting dealerships to try out the newest models and learn about the benefits.
Customer Service in Automotive Dealerships
Customer Loyalty, Dealership, Marketing, Parts and Service, Sales, Service DriveMany factors contribute to success, and among them is the delivery of exceptional customer service. The quality of service provided to vehicle buyers can make or break a dealership’s reputation and bottom line.
How a Post-Sale VSC Marketing Program Benefits Your Agency
Customer Loyalty, Dealership, Direct Mail, Marketing, Parts and Service, Sales, Service DriveIf you’re an agent working with automotive dealerships, you already know that ensuring customer satisfaction and retention while boosting revenue is a challenge that dealership principals face on a daily basis.
Communicate with Customers without Spamming Them
Data Security, Dealership, Direct Mail, MarketingWe’ve all had our phone ring and look at the number on the screen, only to realize it’s a spam call. Effective communication is integral to the success of any marketing campaign. In a world where a consumer is spammed, how do legitimate offers and communications from businesses stand out?
Why an Acquisition can be Positive for your Dealership
Dealership, SalesDealers today are being confronted with the reality of consolidation throughout the automotive industry. The dealerships themselves are often acquired by large dealer groups or even competition. Agency partners, administrators, and others are also impacted by consolidation – agencies buy agencies, administrators partner together, and other companies are joining to grow business. Many industry experts predict that consolidation will be an ongoing trend, so it’s important to think about the future and how best to plan for how your dealership can keep its identity if it joins another group.
5 Ways to Keep Automotive Sales Consultants Motivated
Customer Loyalty, Marketing, SalesIt can be difficult for dealerships to motivate their sales teams – vehicle sales are intensive, and employees can easily be drained. Sales managers need to understand that they must also focus on rewarding their employees in ways that go beyond their paychecks.
Everyone deserves to feel motivated by the work they do for their sales manager.
Why Direct Mail is Still Effective in Today’s Digital Age
Direct MailIn today’s world, digital marketing ads dominate. Most of us can’t turn on our phone or desktop browser without seeing a myriad of notifications and ads for a product or service. Many businesses are under the impression that digital marketing is more effective due to the level of saturation we see every day on our devices. However, the exact opposite is true: direct mail is still the top performing marketing method.
Customer Loyalty: Building Lasting Connections in Automotive
Customer LoyaltyCreating lasting connections with customers offers many benefits, such as repeat business, a robust brand reputation, and customer loyalty to your dealership. In an industry with many routes for a customers to purchase and maintain their vehicles, trust in your dealership is a must.
According to a Zippia study, 65% of an average company’s business comes from existing customers. The study also reveals businesses can increase profits by 25-95% by increasing customer retention by only 5%.