Welcome to the APC Blog!
Stay ahead in the automotive industry with our blog—your go-to source for marketing strategies, dealership tips and tricks, F&I optimization, and posts for consumers. Our posts help marketers, dealership staff, agents, and others thrive in today’s fast-evolving landscape.
We know that the automotive industry is constantly evolving. Consumer expectations are shifting, new technologies are emerging, and the competition has never been higher. Our blog shares strategies that connect service drive opportunities, post-sale engagement, and long-term customer retention—delivering value at every stage of the customer lifecycle. We monitor shifts in consumer behavior, regulatory changes, and technology advancements to bring you the latest in automotive.
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5 Tips for Automotive Agents Using LinkedIn
Dealership, MarketingThe business social media platform LinkedIn was launched in 2003 and met with resounding success, and it has only continued to grow in popularity. It is the third fastest-growing social media platform and saw a 20% increase in users from May 2022 to January 2023. In the automotive field, it’s an invaluable tool for agents looking to connect with new business partners and dealership employees.
Best Practices for Using Dealership Consumer Data
Customer Loyalty, Dealership, Direct Mail, Marketing, Sales, Service DriveMarketing using consumer data can be valuable for dealerships. Following up with vehicle buyers on routine maintenance, notifying customers of finance specials, and post-sale benefits are all ways dealerships use consumer data. When done properly, marketing with consumer data leads to more sales and increased customer retention.
APC Achieves SOC2 Type II Certification
Data Security, Dealership, Direct Mail, MarketingAPC, the leading database marketer for Vehicle Services Contracts (VSC) in the Automotive Industry announced it has achieved SOC 2 Type II certification, the gold standard for data security and compliance.
Increasing Customer Retention & Sales with Dealership Marketing
Customer Loyalty, Dealership, Direct Mail, Marketing, Sales, Service DriveWith a whopping 78% of car shoppers turning to third-party online websites to begin their vehicle purchasing journey, dealerships need to try and combat this by attracting those buyers into their showrooms.
4 Methods to Increase Dealership Revenue
Dealership, Marketing, Sales, Service DriveAt Automotive Product Consultants we always emphasize the power of increasing revenue beyond vehicle sales. There are many overlooked revenue opportunities in dealerships, but taking the time to realize them is a great way to transform the bottom line. These are four methods that owners and general managers of dealerships can use to increase revenue.
Targeted Automotive Marketing Campaigns
Customer Loyalty, Dealership, Direct Mail, Marketing, SalesThe competition for customers between automotive dealerships is fierce. Consumers are more involved than ever before in purchasing processes and are easily able to compare dealerships to find the best fit. With access to the internet for online research, recommendations, dealership comparison, and even vehicle purchases, customers can change dealerships easily, and dealers are feeling the pressure of learning how to keep customers returning to their store.
Dealership vs. Third-Party Vehicle Service Contracts: What Consumers Need to Know
Customer Loyalty, Dealership, MarketingWhen a customer is buying a new or used vehicle, they are usually offered a vehicle service contract as an extra option for protection. About 60% of consumers don’t buy a service contract when they purchase their vehicle. This could be for many reasons – the vehicle may be under factory warranty, or the consumer may not fully understand what a service contract entails and whether the cost is worth it. Read on to learn about the benefits of a vehicle service contract and who consumers looking for this coverage should purchase from.
Dealership Branding as a Marketing Tool
Dealership, MarketingBeyond the gleaming showroom floors and polished vehicle displays, branding is the unseen force that distinguishes one dealership from another. The success of a dealership doesn’t solely rely on vehicle sales, but also relies on the strength of a dealership’s brand. Read on to learn why dealership branding is important and how it can transform a dealership into a beacon of success within the automotive industry.