Welcome to the APC Blog!
Stay ahead in the automotive industry with our blog—your go-to source for marketing strategies, dealership tips and tricks, F&I optimization, and posts for consumers. Our posts help marketers, dealership staff, agents, and others thrive in today’s fast-evolving landscape.
We know that the automotive industry is constantly evolving. Consumer expectations are shifting, new technologies are emerging, and the competition has never been higher. Our blog shares strategies that connect service drive opportunities, post-sale engagement, and long-term customer retention—delivering value at every stage of the customer lifecycle. We monitor shifts in consumer behavior, regulatory changes, and technology advancements to bring you the latest in automotive.
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The Impact of Extended Coverage in the Electric Vehicle Market
Customer Loyalty, Electric VehiclesDid you know that more than 10 million electric vehicles are on the road worldwide today? To put this into perspective, that figure was only 53,000 in 2012, representing a massive 18,000% growth in the EV market. As the EV market continues to thrive, exploring the benefits of vehicle service contract coverage, the costs associated with electric vehicle repairs, and the unique technical requirements of these environmentally friendly vehicles is essential.
Vehicle Service Contract Importance in Today’s Economy
Customer LoyaltyVehicle service contracts, commonly referred to as VSCs, are the piece of vehicle protection that most owners don’t realize they need. If you’re a dealer, you know that most customers decline immediately. You hear polite declines of “no thank you” or “I don’t need that.” They look at the initial cost of the contract instead of the overall big picture and how much they could save if the vehicle has mechanical issues down the road.
Safeguards: A Guide to Dealership Customer Data Security
Data Security, SafeguardsIn today’s digital age, automotive dealerships possess a large amount of consumer data that can include everything from personal information to financial details. This information must be safeguarded to protect both the dealership and the customers. The Gramm-Leach-Bliley Act (GLBA) Safeguards Rule is a standard set by the Federal Trade Commission (FTC) which requires organizations to create and maintain an information security program to protect consumer data.
5 Strategies to Boost Service Department Profitability
Parts and Service, Service DriveAs a dealership owner, GM, or service department manager, you always look for ways to improve your business’s bottom line. One of the most effective ways to do this is by focusing on your service department’s profitability. In this blog post, we’ll share five simple strategies that you can implement to boost your service department’s profitability and increase your overall revenue.
Post-Sale Marketing Builds Lasting Customer Relationships
Customer LoyaltyA vehicle purchase is the first step in building a relationship between a dealership and a customer. However, when a customer drives off the lot, it becomes incrementally harder to recapture their business later in the lifecycle of vehicle ownership.
Post-sale marketing has unlimited potential for building positive and lasting relationships between your dealership and customers.
Who are Post-Sale Vehicle Service Contract Customers?
MarketingService contracts provide peace of mind to vehicle owners, covering unexpected repair costs and protecting their investment. However, many customers don’t purchase a service contract at the point of sale, leaving potential revenue on the table for dealerships and a great opportunity for remarketing to these contacts.