Post-Sale Marketing Returns Customers to Your Dealership
Vehicle Service Contracts (VSC) are an excellent way to solidify future touch-points with your customers. They also provide multiple opportunities for customers to come into your dealership, experience positive interactions with your service team, and therefore build customer loyalty. VSCs sold by your dealership offer a sense of security for your customers by protecting them in the event of a mechanical breakdown, keeping their repair costs low.
A VSC also gives customers the confidence that your dealership will be there in issues that should arise with their vehicle. It is a promise that the dealership is invested in this relationship for the long haul, not just the sale of the vehicle. That goes a long way in building a lasting relationship with your customer that will have them coming back again and again. In fact, F&I Magazine confirms that customers who purchase a VSC are more likely to frequent the dealership and spend more there than customers who don’t have coverage.
Anytime a customer visits your dealership is an opportunity to add another building block to the foundation of the relationship with them. For example, a customer may wander through your showroom while their car is being serviced, stop to look at the newest model, ask a few questions, and fall in love with a new car. In that case, not only do they have one car that is returning to your dealership, but they may potentially buy a secondary or new vehicle that will also be returning for service. In addition, once a customer has a VSC on one car, they will be more inclined to purchase one for another car, again allowing for more opportunities for positive touch-points with the customer.
Through VSC’s sold later in the vehicle lifecycle, your dealership can easily build customer relationships and establish your dealership brand as a reliable and trustworthy business partner.