Many factors contribute to success, and among them is the delivery of exceptional customer service. The quality of service provided to vehicle buyers can make or break a dealership’s reputation and bottom line.
If you’re an agent working with automotive dealerships, you already know that ensuring customer satisfaction and retention while boosting revenue is a challenge that dealership principals face on a daily basis.
We’ve all had our phone ring and look at the number on the screen, only to realize it’s a spam call. Effective communication is integral to the success of any marketing campaign. In a world where a consumer is spammed, how do legitimate offers and communications from businesses stand out?
Dealers today are being confronted with the reality of consolidation throughout the automotive industry. The dealerships themselves are often acquired by large dealer groups or even competition. Agency partners, administrators, and others are also impacted by consolidation – agencies buy agencies, administrators partner together, and other companies are joining to grow business. Many industry experts predict that consolidation will be an ongoing trend, so it’s important to think about the future and how best to plan for how your dealership can keep its identity if it joins another group.
It can be difficult for dealerships to motivate their sales teams – vehicle sales are intensive, and employees can easily be drained. Sales managers need to understand that they must also focus on rewarding their employees in ways that go beyond their paychecks.
Everyone deserves to feel motivated by the work they do for their sales manager.
In today’s world, digital marketing ads dominate. Most of us can’t turn on our phone or desktop browser without seeing a myriad of notifications and ads for a product or service. Many businesses are under the impression that digital marketing is more effective due to the level of saturation we see every day on our devices. However, the exact opposite is true: direct mail is still the top performing marketing method.
Creating lasting connections with customers offers many benefits, such as repeat business, a robust brand reputation, and customer loyalty to your dealership. In an industry with many routes for a customers to purchase and maintain their vehicles, trust in your dealership is a must.
According to a Zippia study, 65% of an average company’s business comes from existing customers. The study also reveals businesses can increase profits by 25-95% by increasing customer retention by only 5%.
Did you know that more than 10 million electric vehicles are on the road worldwide today? To put this into perspective, that figure was only 53,000 in 2012, representing a massive 18,000% growth in the EV market. As the EV market continues to thrive, exploring the benefits of vehicle service contract coverage, the costs associated with electric vehicle repairs, and the unique technical requirements of these environmentally friendly vehicles is essential.
Vehicle service contracts, commonly referred to as VSCs, are the piece of vehicle protection that most owners don’t realize they need. If you’re a dealer, you know that most customers decline immediately. You hear polite declines of “no thank you” or “I don’t need that.” They look at the initial cost of the contract instead of the overall big picture and how much they could save if the vehicle has mechanical issues down the road.
In today’s digital age, automotive dealerships possess a large amount of consumer data that can include everything from personal information to financial details. This information must be safeguarded to protect both the dealership and the customers. The Gramm-Leach-Bliley Act (GLBA) Safeguards Rule is a standard set by the Federal Trade Commission (FTC) which requires organizations to create and maintain an information security program to protect consumer data.
