In the automotive industry, 2026 is going to be a year of pivotal moments for trends in marketing. OEM brands and dealerships alike will continue down the path of integrating data, technology, and genuine human connection. Today’s vehicle buyers expect experiences that mirror their favorite digital services, from personalized outreach to Prime speeds…
Today, nearly half vehicles operating on the road have one or more dashboard warning lights illuminated, increasing the risk of breakdowns and costly repairs, according to Forbes. Dashboard warning lights will let you know of any issues or maintenance needed for your…
An often-untouched marketing goldmine is dealership service drive data. The information contained in CRM and DMS systems are all potential data points that can be used to target and market customers. Some of these might include vehicle purchase date, warranty expiration date, service reminders, and more. These data points provide a perfect place to start targeting customers to…
As the world has moved towards living online, so have operations at dealerships. Everything from inventory to financial records and customer data all live online in one location or another. Many customers just assume that their data is secure in dealership hands. However, recent ransomware and other cybersecurity attacks prove…
Buying a car is an exciting experience. Whether it’s your first or your tenth car, there’s nothing quite like the smooth roll of new tires and that fresh new car smell to make you long for a road trip and make errands a breeze. Of course, every driver also needs certain things to make their experience…
Dealerships have always run on building personal connections with customers. From greeting a customer at the front door to watching them drive away with a smile, dealerships create rewarding experiences for customers. Even though the automotive industry has shifted to a hybrid approach of online and in-store research and buying, dealerships still can…
We live in a world of DIY – where there’s a YouTube video, there are hundreds of practical ways to save money and practice useful skills by doing things yourself. Unfortunately, when it comes to your vehicle, DIY is not always the best choice. Let’s explore the pros and cons of DIY auto repairs and dealership repairs…
Every car buyer is aware of the dealerships around them – they’re hard to miss when driving past and most customers choose a local dealership when it comes time to buy a car. How does your dealership stand out as a trusted…
With fuel prices on the rise, everyone can benefit from ways to save money on their daily driving. From the work commute to running errands, these tricks can help you spend less…
These days, everything is expensive, including owning a vehicle. You know that following a strict maintenance schedule is crucial to eliminating potential issues before they get worse and save money in the long run, but you find yourself trying to decide between…
