Using Print & Digital Marketing at your Dealership

Dealership marketing means reaching out to your audience through many channels and methods. Drivers come from all walks of life, meaning there is no one channel to reach every person who is considering purchasing a vehicle. This is why using both print and digital marketing is the most effective way to boost visibility and draw attention to your dealership.

Enhance Dealership Marketing Recognition

Becoming a well-known dealership in your community is a powerful marketing asset. Advertising through both print and digital marketing campaigns can ensure that your community is aware of your dealership and that your name and brand quickly become household names.

Use Data-Driven Strategies

Using integrated marketing, dealers can gather useful targeting data from the service drive and other dealership records to use in print and digital campaigns. You can enhance the effectiveness of print marketing and digital tactics at the same time through analytics, A-B testing, and even tracking with QR codes.

Increase Customer Engagement and Loyalty

By using both digital and print channels, dealers can reach a wider local audience and cater to different preferences. Some vehicle purchases respond better to print, some prefer digital content, and some enjoy the connection between them in a more integrated lifestyle. This way, a multichannel approach can maximize engagement and retention. It’s also important to follow up with customers post-sale by reminding them of service drive specials and F&I products to protect their investment.

Ways to Combine Print and Digital for Integrated Marketing

There are several ways to build an integrated marketing campaign using both print and digital channels. Smooth integration allows your dealership to reach the whole community with the best of both types of advertising.

Use QR Codes – QR codes hold links that can send your print marketing readers to an online landing page or app download by scanning the QR code. It is the quickest and easiest way to transition a print impression to digital channels, and very engaging for modern customers in a hybrid digital world.
Test and Use Direct Mail and Email Marketing – Create marketing content that can be used in both email marketing and direct mail campaigns. Each will reach people who prefer to receive messages differently, but the message can be the same. These campaigns can also be tracked to see which has a stronger response.
Content Marketing – When your dealership published information about vehicle models, maintenance, the latest features, or other content, use it for both print and digital versions of the content. Not only does this integrate your efforts but creates a seamless campaign.

Creating an Integrated Dealership Marketing Strategy

Start by envisioning the marketing for your dealership as a unified campaign. This will align your dealership brand, message, and content across all the channels you implement, including print and digital content. Consider how you can create a seamless flow between print and digital, such as QR codes and direct mail opportunities.

Alignment and integration engage modern vehicle owners who live in a hybrid digital world. You are creating a cohesive brand identity, building familiarity and positive recognition while sharing opportunities with customers, and your message should create a unified brand experience in every channel.

Creating a Strong Impact

Through a campaign of both print and digital marketing strategies, your automotive dealership can become a household name and a welcome landmark in the community. As you build positive recognition, you will also successfully invite in more customers from all lifestyles and media intake channels when it comes time to buy their next vehicle.

These campaigns not only leverage the strengths of each medium and maintain a consistent dealership brand identity, but they amplify your brand to create a memorable and impactful marketing experience for your local audience.

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Accelerating Success: Powersports VSC Marketing

Customer Loyalty, Dealership, Direct Mail, Marketing, Parts and Service, Sales, Service Drive

In the world of powersports — encompassing vehicles from motorcycles and ATVs to snowmobiles and personal watercraft — standing out in a competitive market is key to success. One method powersports dealers can use to accelerate their success is to consider Vehicle Service Contract (VSC) marketing to protect the vehicles their customer purchase.