In the world of powersports — encompassing vehicles from motorcycles and ATVs to snowmobiles and personal watercraft — standing out in a competitive market is key to success. One method powersports dealers can use to accelerate their success is to consider Vehicle Service Contract (VSC) marketing to protect the vehicles their customer purchase.
When it’s time for a driver to purchase a new vehicle, the question arises as to whether a new or used vehicle is the best choice. Newer cars have the latest technology at a higher price, but that top dollar depreciates quickly. Used cars are less expensive but have slightly older features and more miles ..
With over 24 years of experience in the field, we are well-equipped to help you with more than dealership marketing. These are some of the common questions potential clients ask us.
Automotive Product Consultants, the leading Post-Sale Vehicle Service Contract Marketer, announced that is has received three Dealers’ Choice Awards in 2024, making it a four-time award winner. For 20 years, the Dealers’ Choice Awards have recognized the best vendors, suppliers, and finance partners in the automotive industry.
Although the Finance and Insurance (F&I) department is traditionally focused on vehicle sales, it also holds massive potential for increasing service drive revenue. This is specifically beneficial for automotive dealerships that desire to diversify their income streams and build lasting customer loyalty. Aa strategic approach can turn the F&I department into a powerful tool that drives repeat service drive business for long-term dealership success.
Every dealership knows that profit isn’t just generated from vehicle sales – it also comes from the products offered by your F&I department. However, convincing a customer that they need F&I products during the vehicle purchase process can be difficult. According to NADA, 53% of buyers don’t buy a vehicle service contract from the dealership F&I department when purchasing a vehicle, and these are missed sales opportunities.
Traditionally, the Finance and Insurance (F&I) department has focused on appealing to a broad range of consumers with a one-size-fits-all approach. However, the rise of Generation Z shoppers demands a shift in the strategy of selling F&I products. Gen Z is coming of age and beginning to slide into the driver’s seat. While this generation follows those that precede them in prioritizing price as the biggest motivator for what vehicle to buy, they follow their own path when it comes to protecting this very large purchase.
Marketing using consumer data can be valuable for dealerships. Following up with vehicle buyers on routine maintenance, notifying customers of finance specials, and post-sale benefits are all ways dealerships use consumer data. When done properly, marketing with consumer data leads to more sales and increased customer retention.
With a whopping 78% of car shoppers turning to third-party online websites to begin their vehicle purchasing journey, dealerships need to try and combat this by attracting those buyers into their showrooms.
At Automotive Product Consultants we always emphasize the power of increasing revenue beyond vehicle sales. There are many overlooked revenue opportunities in dealerships, but taking the time to realize them is a great way to transform the bottom line. These are four methods that owners and general managers of dealerships can use to increase revenue.
