Some of those automotive businesses are beneficial to both drivers and dealership. Tire shops, auto body shops, and even junkyards serve an important part in the vehicular ecosystem. However, some businesses on the fringes of the automotive world provide poor experiences to customers and dealerships like.
Third-party marketers are among those businesses that are harmful not just to the vehicle owners they target, but also to dealerships by causing harm directly to the automotive industry.
In today’s competitive automotive landscape, dealerships must constantly seek new ways to engage with customers and drive growth. One powerful tool that is often overlooked is a well-crafted blog tailored to your customers’ needs and interests.
Marketing using consumer data can be valuable for dealerships. Following up with vehicle buyers on routine maintenance, notifying customers of finance specials, and post-sale benefits are all ways dealerships use consumer data. When done properly, marketing with consumer data leads to more sales and increased customer retention.
With a whopping 78% of car shoppers turning to third-party online websites to begin their vehicle purchasing journey, dealerships need to try and combat this by attracting those buyers into their showrooms.
At Automotive Product Consultants we always emphasize the power of increasing revenue beyond vehicle sales. There are many overlooked revenue opportunities in dealerships, but taking the time to realize them is a great way to transform the bottom line. These are four methods that owners and general managers of dealerships can use to increase revenue.
The competition for customers between automotive dealerships is fierce. Consumers are more involved than ever before in purchasing processes and are easily able to compare dealerships to find the best fit. With access to the internet for online research, recommendations, dealership comparison, and even vehicle purchases, customers can change dealerships easily, and dealers are feeling the pressure of learning how to keep customers returning to their store.
New technology in the automotive industry provides a variety of attractive options for consumers. From smart integrations to advanced safety features, customers are visiting dealerships to try out the newest models and learn about the benefits.
Many factors contribute to success, and among them is the delivery of exceptional customer service. The quality of service provided to vehicle buyers can make or break a dealership’s reputation and bottom line.
If you’re an agent working with automotive dealerships, you already know that ensuring customer satisfaction and retention while boosting revenue is a challenge that dealership principals face on a daily basis.
Dealers today are being confronted with the reality of consolidation throughout the automotive industry. The dealerships themselves are often acquired by large dealer groups or even competition. Agency partners, administrators, and others are also impacted by consolidation – agencies buy agencies, administrators partner together, and other companies are joining to grow business. Many industry experts predict that consolidation will be an ongoing trend, so it’s important to think about the future and how best to plan for how your dealership can keep its identity if it joins another group.
