Consumers today live in a data-driven world that remembers everything we do online. From search engines to social media, systems are in place to learn about customer preferences, wants, and needs. While this information is useful to any company or marketer, it’s particularly useful for automotive, powersports, and RV dealerships who want to generate…
In today’s competitive automotive market, customers have high expectations for their dealership experience. They’re no longer willing to endure long, drawn-out processes and are quick to move on if a dealership doesn’t deliver. It’s become crucial for dealerships to streamline their sales processes to enhance customer satisfaction and build loyalty.
Drivers hear that warning ‘ding’ or see that ‘check engine light’ at the most inconvenient time possible. Often, many drivers don’t give it serious thought until the vehicle limps or jerks, driving if the ride stays in a straight line. But, one day, you find yourself pulling into the service drive because something’s going on beyond that agitating warning
In the world of powersports — encompassing vehicles from motorcycles and ATVs to snowmobiles and personal watercraft — standing out in a competitive market is key to success. One method powersports dealers can use to accelerate their success is to consider Vehicle Service Contract (VSC) marketing to protect the vehicles their customer purchase.
It’s said that vehicle value is lost when driving off the lot for the first time. No matter when a vehicle was purchased, there are ways to care for and maintain the vehicle to retain its value. The key to maintaining vehicle value is to provide consistent care and attention to detail. This ensures that the vehicle continues to appeal to future buyers and provides the best possible return on investment.
Since winter is here, it is important to take extra precautions to maintain your vehicle. Drivers don’t want to be stranded by a dead battery or an accident due to an unclear windshield. Fortunately, with simple preventive steps, drivers can be safer on the roads this winter. Keep reading to review vehicle maintenance tips to keep vehicles running throughout the cold season.
With over 24 years of experience in the field, we are well-equipped to help you with more than dealership marketing. These are some of the common questions potential clients ask us.
Whether you’re thinking about buying a new vehicle or simply extending protection on your existing car, manufacturer’s warranties and vehicle service contracts may be fresh on your mind. While both services can be helpful, it’s crucial to understand the key differences between the two options.
Although the Finance and Insurance (F&I) department is traditionally focused on vehicle sales, it also holds massive potential for increasing service drive revenue. This is specifically beneficial for automotive dealerships that desire to diversify their income streams and build lasting customer loyalty. Aa strategic approach can turn the F&I department into a powerful tool that drives repeat service drive business for long-term dealership success.
Every dealership knows that profit isn’t just generated from vehicle sales – it also comes from the products offered by your F&I department. However, convincing a customer that they need F&I products during the vehicle purchase process can be difficult. According to NADA, 53% of buyers don’t buy a vehicle service contract from the dealership F&I department when purchasing a vehicle, and these are missed sales opportunities.
