In the world of powersports — encompassing vehicles from motorcycles and ATVs to snowmobiles and personal watercraft — standing out in a competitive market is key to success. One method powersports dealers can use to accelerate their success is to consider Vehicle Service Contract (VSC) marketing to protect the vehicles their customer purchase.
In the three years since the pandemic, businesses have learned to adapt to deliver positive customer experiences. Dealerships are no exception, having faced struggles related to closed showrooms and limited in-person interactions. Dealerships must learn to use omnichannel marketing to increase vehicle sales, generate F&I revenue, and grow customer loyalty and retention.
Social media is an indispensable tool for businesses, including auto dealerships. In early 2024, a report showed that over five billion people use social media. If dealerships want to reach a large audience, social media is a crucial tool.
With over 24 years of experience in the field, we are well-equipped to help you with more than dealership marketing. These are some of the common questions potential clients ask us.
Automotive Product Consultants, the leading Post-Sale Vehicle Service Contract Marketer, announced that is has received three Dealers’ Choice Awards in 2024, making it a four-time award winner. For 20 years, the Dealers’ Choice Awards have recognized the best vendors, suppliers, and finance partners in the automotive industry.
It’s easy to overlook traditional marketing methods such as direct mail in today’s digital age. In the automotive, RV, and powersports industries, direct mail is still a useful tool for boosting sales and profits. Let’s explore this time-tested strategy to reach potential customers.
In today’s interconnected world, where our lives are increasingly lived online, the threat of a data breach looms larger than ever. From online vehicle sales platforms to cloud-based service tools and software, the automotive industry is more reliant on technology today than ever before, and more vulnerable to cyberattacks.
Although the Finance and Insurance (F&I) department is traditionally focused on vehicle sales, it also holds massive potential for increasing service drive revenue. This is specifically beneficial for automotive dealerships that desire to diversify their income streams and build lasting customer loyalty. Aa strategic approach can turn the F&I department into a powerful tool that drives repeat service drive business for long-term dealership success.
There’s no industry that is foolproof against customer complaints, and the excitement, stress, and high emotion of purchasing a high-value item such as a vehicle often leads to stresses for customers that may lead to them complaining in person or even online. In 2023, an average of 10% of a new dealership’s reviews were negative.
Data is the fuel that powers targeted marketing strategies in the automotive industry. From understanding consumer demographics and driving habits to predicting purchasing behavior, consumer information is the foundation of successful marketing campaigns.
Until recently, data acquisition was less about following strict rules and more about getting the most out of the information available. However, as regulatory frameworks tighten and buyer concerns about privacy intensify, automotive marketers must adapt and enforce best practices.
