Since winter is here, it is important to take extra precautions to maintain your vehicle. Drivers don’t want to be stranded by a dead battery or an accident due to an unclear windshield. Fortunately, with simple preventive steps, drivers can be safer on the roads this winter. Keep reading to review vehicle maintenance tips to keep vehicles running throughout the cold season.
With over 24 years of experience in the field, we are well-equipped to help you with more than dealership marketing. These are some of the common questions potential clients ask us.
Automotive Product Consultants, the leading Post-Sale Vehicle Service Contract Marketer, announced that is has received three Dealers’ Choice Awards in 2024, making it a four-time award winner. For 20 years, the Dealers’ Choice Awards have recognized the best vendors, suppliers, and finance partners in the automotive industry.
It’s easy to overlook traditional marketing methods such as direct mail in today’s digital age. In the automotive, RV, and powersports industries, direct mail is still a useful tool for boosting sales and profits. Let’s explore this time-tested strategy to reach potential customers.
In today’s interconnected world, where our lives are increasingly lived online, the threat of a data breach looms larger than ever. From online vehicle sales platforms to cloud-based service tools and software, the automotive industry is more reliant on technology today than ever before, and more vulnerable to cyberattacks.
Although the Finance and Insurance (F&I) department is traditionally focused on vehicle sales, it also holds massive potential for increasing service drive revenue. This is specifically beneficial for automotive dealerships that desire to diversify their income streams and build lasting customer loyalty. Aa strategic approach can turn the F&I department into a powerful tool that drives repeat service drive business for long-term dealership success.
There’s no industry that is foolproof against customer complaints, and the excitement, stress, and high emotion of purchasing a high-value item such as a vehicle often leads to stresses for customers that may lead to them complaining in person or even online. In 2023, an average of 10% of a new dealership’s reviews were negative.
Data is the fuel that powers targeted marketing strategies in the automotive industry. From understanding consumer demographics and driving habits to predicting purchasing behavior, consumer information is the foundation of successful marketing campaigns.
Until recently, data acquisition was less about following strict rules and more about getting the most out of the information available. However, as regulatory frameworks tighten and buyer concerns about privacy intensify, automotive marketers must adapt and enforce best practices.
The automotive industry is one that never stops evolving – hybrid vehicles are gaining interest, online car buying is booming, and customer expectations for a smooth buying experience are at an all-time high. Dealerships prioritizing client feedback are best positioned to thrive in an extremely competitive industry.
Online lead generation is crucial for dealerships as it helps to drive traffic and boost sales and revenue. By capturing potential leads, dealerships can engage with prospects and guide them through the sales process.
