F&I Product Selling Tips for Gen Z

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Traditionally, the Finance and Insurance (F&I) department has focused on appealing to a broad range of consumers with a one-size-fits-all approach. However, the rise of Generation Z shoppers demands a shift in the strategy of selling F&I products. Gen Z is coming of age and beginning to slide into the driver’s seat. While this generation follows those that precede them in prioritizing price as the biggest motivator for what vehicle to buy, they follow their own path when it comes to protecting this very large purchase.

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How Third-Party Marketers are Harmful to Dealerships

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Some of those automotive businesses are beneficial to both drivers and dealership. Tire shops, auto body shops, and even junkyards serve an important part in the vehicular ecosystem. However, some businesses on the fringes of the automotive world provide poor experiences to customers and dealerships like.

Third-party marketers are among those businesses that are harmful not just to the vehicle owners they target, but also to dealerships by causing harm directly to the automotive industry.

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How a Customer-Centric Blog Can Drive Dealership Growth

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In today’s competitive automotive landscape, dealerships must constantly seek new ways to engage with customers and drive growth. One powerful tool that is often overlooked is a well-crafted blog tailored to your customers’ needs and interests.

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5 Tips for Automotive Agents Using LinkedIn

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The business social media platform LinkedIn was launched in 2003 and met with resounding success, and it has only continued to grow in popularity. It is the third fastest-growing social media platform and saw a 20% increase in users from May 2022 to January 2023. In the automotive field, it’s an invaluable tool for agents looking to connect with new business partners and dealership employees.

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Best Practices for Dealership Consumer Data

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Marketing using consumer data can be valuable for dealerships. Following up with vehicle buyers on routine maintenance, notifying customers of finance specials, and post-sale benefits are all ways dealerships use consumer data. When done properly, marketing with consumer data leads to more sales and increased customer retention.

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APC Achieves SOC2 Type II Certification

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APC, the leading database marketer for Vehicle Services Contracts (VSC) in the Automotive Industry announced it has achieved SOC 2 Type II certification, the gold standard for data security and compliance.

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Increasing Customer Retention & Sales with Dealership Marketing

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With a whopping 78% of car shoppers turning to third-party online websites to begin their vehicle purchasing journey, dealerships need to try and combat this by attracting those buyers into their showrooms.

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4 Methods to Increase Dealership Revenue

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At Automotive Product Consultants we always emphasize the power of increasing revenue beyond vehicle sales. There are many overlooked revenue opportunities in dealerships, but taking the time to realize them is a great way to transform the bottom line. These are four methods that owners and general managers of dealerships can use to increase revenue.

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Targeted Automotive Marketing Campaigns

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The competition for customers between automotive dealerships is fierce. Consumers are more involved than ever before in purchasing processes and are easily able to compare dealerships to find the best fit. With access to the internet for online research, recommendations, dealership comparison, and even vehicle purchases, customers can change dealerships easily, and dealers are feeling the pressure of learning how to keep customers returning to their store.

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Dealer vs. Third-Party Vehicle Service Contracts

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When a customer is buying a new or used vehicle, they are usually offered a vehicle service contract as an extra option for protection. About 60% of consumers don’t buy a service contract when they purchase their vehicle. This could be for many reasons – the vehicle may be under factory warranty, or the consumer may not fully understand what a service contract entails and whether the cost is worth it. Read on to learn about the benefits of a vehicle service contract and who consumers looking for this coverage should purchase from.

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