Entries by Lanie Dattilo

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Using the F&I Department to Boost Service Drive Revenue

Although the Finance and Insurance (F&I) department is traditionally focused on vehicle sales, it also holds massive potential for increasing service drive revenue.  This is specifically beneficial for automotive dealerships that desire to diversify their income streams and build lasting customer loyalty. Aa strategic approach can turn the F&I department into a powerful tool that drives repeat service drive business for long-term dealership success.

August 2, 2024 by
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Data Privacy for Automotive Marketers

Data is the fuel that powers targeted marketing strategies in the automotive industry. From understanding consumer demographics and driving habits to predicting purchasing behavior, consumer information is the foundation of successful marketing campaigns.
Until recently, data acquisition was less about following strict rules and more about getting the most out of the information available. However, as regulatory frameworks tighten and buyer concerns about privacy intensify, automotive marketers must adapt and enforce best practices.

July 1, 2024 by

The Cost of Not Having Mechanical Vehicle Protection

Drivers are keeping their vehicles longer than ever before – in the United States, average age of vehicles on the road has reached a record high of 12.6 years. This trend stresses an unavoidable reality: maintaining a vehicle’s health to ensure reliable transportation is more important than ever.
Keeping an older vehicle running smoothly is sometimes challenging, and the older the vehicle gets, the more likelihood there is of a mechanical breakdown.

June 21, 2024 by
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How Does Post-Sale VSC Marketing Work?

Every dealership knows that profit isn’t just generated from vehicle sales – it also comes from the products offered by your F&I department. However, convincing a customer that they need F&I products during the vehicle purchase process can be difficult. According to NADA, 53% of buyers don’t buy a vehicle service contract from the dealership F&I department when purchasing a vehicle, and these are missed sales opportunities.

April 21, 2024 by
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F&I Product Selling Tips for Gen Z

Traditionally, the Finance and Insurance (F&I) department has focused on appealing to a broad range of consumers with a one-size-fits-all approach. However, the rise of Generation Z shoppers demands a shift in the strategy of selling F&I products. Gen Z is coming of age and beginning to slide into the driver’s seat. While this generation follows those that precede them in prioritizing price as the biggest motivator for what vehicle to buy, they follow their own path when it comes to protecting this very large purchase.

April 6, 2024 by
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How Third-Party Marketers are Harmful to Dealerships

Some of those automotive businesses are beneficial to both drivers and dealership. Tire shops, auto body shops, and even junkyards serve an important part in the vehicular ecosystem. However, some businesses on the fringes of the automotive world provide poor experiences to customers and dealerships like.

Third-party marketers are among those businesses that are harmful not just to the vehicle owners they target, but also to dealerships by causing harm directly to the automotive industry.

March 20, 2024 by