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Using Direct Mail Marketing to Generate Dealership Revenue
Dealership, Direct Mail, Marketing, SalesIt’s easy to overlook traditional marketing methods such as direct mail in today’s digital age. In the automotive, RV, and powersports industries, direct mail is still a useful tool for boosting sales and profits. Let’s explore this time-tested strategy to reach potential customers.
The Difference Between a Warranty and a Vehicle Service Contract
ConsumerWhether you’re thinking about buying a new vehicle or simply extending protection on your existing car, manufacturer’s warranties and vehicle service contracts may be fresh on your mind. While both services can be helpful, it’s crucial to understand the key differences between the two options.
Avoiding a Dealership Data Breach
Data Security, Dealership, Marketing, SafeguardsIn today’s interconnected world, where our lives are increasingly lived online, the threat of a data breach looms larger than ever. From online vehicle sales platforms to cloud-based service tools and software, the automotive industry is more reliant on technology today than ever before, and more vulnerable to cyberattacks.
Using the F&I Department to Boost Service Drive Revenue
Customer Loyalty, Dealership, Marketing, Parts and Service, Sales, Service DriveAlthough the Finance and Insurance (F&I) department is traditionally focused on vehicle sales, it also holds massive potential for increasing service drive revenue. This is specifically beneficial for automotive dealerships that desire to diversify their income streams and build lasting customer loyalty. Aa strategic approach can turn the F&I department into a powerful tool that drives repeat service drive business for long-term dealership success.
5 Solutions to Dealership Customer Complaints
Customer Loyalty, Dealership, Marketing, SalesThere’s no industry that is foolproof against customer complaints, and the excitement, stress, and high emotion of purchasing a high-value item such as a vehicle often leads to stresses for customers that may lead to them complaining in person or even online. In 2023, an average of 10% of a new dealership’s reviews were negative.
Data Privacy for Automotive Marketers
Customer Loyalty, Data Security, Dealership, MarketingData is the fuel that powers targeted marketing strategies in the automotive industry. From understanding consumer demographics and driving habits to predicting purchasing behavior, consumer information is the foundation of successful marketing campaigns.
Until recently, data acquisition was less about following strict rules and more about getting the most out of the information available. However, as regulatory frameworks tighten and buyer concerns about privacy intensify, automotive marketers must adapt and enforce best practices.
The Cost of Not Having Mechanical Vehicle Protection
ConsumerDrivers are keeping their vehicles longer than ever before – in the United States, average age of vehicles on the road has reached a record high of 12.6 years. This trend stresses an unavoidable reality: maintaining a vehicle’s health to ensure reliable transportation is more important than ever.
Keeping an older vehicle running smoothly is sometimes challenging, and the older the vehicle gets, the more likelihood there is of a mechanical breakdown.
Using Dealership Customer Feedback
Customer Loyalty, Dealership, Marketing, SalesThe automotive industry is one that never stops evolving – hybrid vehicles are gaining interest, online car buying is booming, and customer expectations for a smooth buying experience are at an all-time high. Dealerships prioritizing client feedback are best positioned to thrive in an extremely competitive industry.