Accelerating Success: Powersports VSC Marketing
In the world of powersports — encompassing vehicles from motorcycles and ATVs to snowmobiles and personal watercraft — standing out in a competitive market is key to success. One method dealers can use to accelerate their success is to consider powersports VSC marketing to protect the vehicles their customer purchase. Vehicle service contracts are common for automotive vehicles, but not always a consideration in other types of dealerships. These contracts cover the costs of mechanical breakdowns and save customers from unforeseen emergency repair bills.
VSC marketing is a great option that many powersports dealers don’t realize will generate additional revenue and keep customer returning to the store’s service drive when repairs are needed.
Enhance Customer Retention with Powersports VSC Marketing
Whether your customers are buying jet skis or snowmobiles, you want them to feel confident in their purchase. Purchasing a powersports vehicle is a significant investment, and customers want assurance that their new ride will be usable for many years to come.
Customers are keeping vehicles for longer periods of time – the average age of registered motorcycles in the US has increased from 9 years in 2002 to 13.1 years in 2021. Dealerships can use VSC marketing to highlight the benefits of vehicle service contracts for their powersports units. Letting customer know the coverages will give them confidence in their purchase and the longevity of the vehicle
Effective VSC marketing isn’t just about selling a contract; it’s about building trust and nurturing long-term relationships with customers. By demonstrating a commitment to their vehicles’ ongoing care and maintenance, dealerships can foster a positive reputation and encourage repeat business and referrals.
Increased Revenue & Cross-Selling
Vehicle service contracts are great for building loyalty and trust, and they can also help powersports dealerships generate new revenue. Aside from the sale of the contract itself, dealerships will also have increased revenue from the service drive when customers use the contract to have repairs done. This additional income stream can contribute significantly to the dealership’s bottom line, especially during quieter sales periods or economic downturns.
VSC marketing also opens doors to upselling and cross-selling opportunities. Dealerships can educate customers about the benefits of vehicle service contracts, tire and wheel plans, or other accessories available for the type of vehicle they own. This proactive approach not only increases customer knowledge about the protection options available and enhances the overall customer experience.
Standing Out in the Market
The powersports market is highly competitive, with numerous brands and dealerships vying for customers’ business. Dealerships that effectively market vehicle service contracts set themselves apart by offering additional value beyond the initial sale. This differentiation not only attracts more customers, but also fosters loyalty as buyers perceive the dealership as committed to their long-term satisfaction and protection.
Every customer’s needs are different, and effective vehicle service contract marketing allows dealerships to tailor offerings to meet diverse preferences and budgets. Whether it’s flexible coverage options, customizable plans, or additional perks like roadside assistance, dealerships can cater to a wide range of customer expectations and enhance satisfaction.
Leverage VSC Marketing for the Benefit of Your Dealership
Vehicle service contracts aren’t just another add-on, they are valuable resources that can drive revenue while also improving customer retention and satisfaction. By focusing on the value of vehicle service contracts, dealerships can differentiate themselves in a competitive market, attract more customers, and foster long-term loyalty. Embracing VSC marketing as a core strategy can propel powersports dealerships towards greater success and sustainability in an ever-evolving industry landscape.
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FAQ’s About Automotive Product Consultants
Customer Loyalty, Data Security, Dealership, Direct Mail, Marketing, Parts and Service, Safeguards, Sales, Service DriveWith over 24 years of experience in the field, we are well-equipped to help you with more than dealership marketing. These are some of the common questions potential clients ask us.