Dealer vs. Third-Party Vehicle Service Contracts

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When a customer is buying a new or used vehicle, they are usually offered a vehicle service contract as an extra option for protection. About 60% of consumers don’t buy a service contract when they purchase their vehicle. This could be for many reasons – the vehicle may be under factory warranty, or the consumer may not fully understand what a service contract entails and whether the cost is worth it. Read on to learn about the benefits of a vehicle service contract and who consumers looking for this coverage should purchase from.

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Dealership Branding as a Marketing Tool

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Beyond the gleaming showroom floors and polished vehicle displays, branding is the unseen force that distinguishes one dealership from another. The success of a dealership doesn’t solely rely on vehicle sales, but also relies on the strength of a dealership’s brand. Read on to learn why dealership branding is important and how it can transform a dealership into a beacon of success within the automotive industry.

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Strategies for Dealerships to Make Repair Costs Affordable

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New technology in the automotive industry provides a variety of attractive options for consumers. From smart integrations to advanced safety features, customers are visiting dealerships to try out the newest models and learn about the benefits.

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Customer Service in Automotive Dealerships

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Many factors contribute to success, and among them is the delivery of exceptional customer service. The quality of service provided to vehicle buyers can make or break a dealership’s reputation and bottom line.

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How a Post-Sale VSC Marketing Program Benefits Your Agency

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If you’re an agent working with automotive dealerships, you already know that ensuring customer satisfaction and retention while boosting revenue is a challenge that dealership principals face on a daily basis.

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Communicate with Customers without Spamming Them

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We’ve all had our phone ring and look at the number on the screen, only to realize it’s a spam call. Effective communication is integral to the success of any marketing campaign. In a world where a consumer is spammed, how do legitimate offers and communications from businesses stand out?

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5 Ways to Keep Automotive Sales Consultants Motivated

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It can be difficult for dealerships to motivate their sales teams – vehicle sales are intensive, and employees can easily be drained. Sales managers need to understand that they must also focus on rewarding their employees in ways that go beyond their paychecks.

Everyone deserves to feel motivated by the work they do for their sales manager.

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Who are Post-Sale Vehicle Service Contract Customers?

Service contracts provide peace of mind to vehicle owners, covering unexpected repair costs and protecting their investment. However, many customers don’t purchase a service contract at the point of sale, leaving potential revenue on the table for dealerships and a great opportunity for remarketing to these contacts.

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