We’ve all had our phone ring and look at the number on the screen, only to realize it’s a spam call. Effective communication is integral to the success of any marketing campaign. In a world where a consumer is spammed, how do legitimate offers and communications from businesses stand out?
In today’s world, digital marketing ads dominate. Most of us can’t turn on our phone or desktop browser without seeing a myriad of notifications and ads for a product or service. Many businesses are under the impression that digital marketing is more effective due to the level of saturation we see every day on our devices. However, the exact opposite is true: direct mail is still the top performing marketing method.
