Entries by Lanie Dattilo

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4 Tips for Vehicle Buyers

Purchasing a vehicle can be an intimidating process for many drivers. It’s a large financial investment and a decision that impacts daily life. Drivers can ensure that they are buying the right vehicle by making a few initial decisions about their needs, wants, and budget. By breaking down the decision into several steps, drivers can enjoy a simpler process, confidence, and peace of mind at their dealership.isions about their needs, wants, and budget. By breaking down…

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Making Up Lost Dealership Income with Vehicle Service Contracts

Consumers today live in a data-driven world that remembers everything we do online. From search engines to social media, systems are in place to learn about customer preferences, wants, and needs. While this information is useful to any company or marketer, it’s particularly useful for automotive, powersports, and RV dealerships who want to generate…

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How a Disciplined Sales Process Leads to Customer Loyalty

In today’s competitive automotive market, customers have high expectations for their dealership experience. They’re no longer willing to endure long, drawn-out processes and are quick to move on if a dealership doesn’t deliver. It’s become crucial for dealerships to streamline their sales processes to enhance customer satisfaction and build loyalty.

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5 Vehicle Warning Signs Drivers Can’t Ignore

Drivers hear that warning ‘ding’ or see that ‘check engine light’ at the most inconvenient time possible. Often, many drivers don’t give it serious thought until the vehicle limps or jerks, driving if the ride stays in a straight line. But, one day, you find yourself pulling into the service drive because something’s going on beyond that agitating warning

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Using Print & Digital Marketing at your Dealership

Marketing for an automotive dealership means reaching out to your audience through many channels and methods. Drivers come from all walks of life, meaning there is no one channel to reach every person who is considering purchasing a vehicle. This is why using both print and digital marketing is the most effective way to boost visibility and draw attention to your dealership.

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Accelerating Success: Powersports VSC Marketing

In the world of powersports — encompassing vehicles from motorcycles and ATVs to snowmobiles and personal watercraft — standing out in a competitive market is key to success. One method powersports dealers can use to accelerate their success is to consider Vehicle Service Contract (VSC) marketing to protect the vehicles their customer purchase.