Making Dealership Social Media Successful
Social media is an indispensable tool for businesses, including auto dealerships. In early 2024, a report showed that over five billion people use social media. If dealerships want to reach a large audience, social media is a crucial tool. Most consumers use the web to search for vehicles and research prospective cars, so it’s important to craft a strong online presence on platforms like Facebook, Instagram, Tik Tok, or YouTube. Here are some ways that dealerships can establish a successful social media presence and drive traffic and sales along the way.
Dealership Social Media Platforms
The social media platforms a dealership chooses to use can impact an online presence. It’s important to think about who the main customers your dealership is trying to attract are. For example, is your dealership selling luxury vehicles that are more successful in the 50+ age range, or is the focus on sporty hybrid models that might attract Gen X buyers? Younger demographics tend to be more active on Instagram and TikTok, which focus on visual content. Facebook, which tends to attract a wider demographic, is focused on both visual and text-based content. Taking this information into consideration when using social media to promote your dealership, its services, and vehicles for sale is crucial.
Incorporate Content from Customers
User-generated content, including customer reviews, photos, and videos, can help your dealership build a positive social presence. Encourage customers to share their honest experiences with your dealership on social media. Make sure that they tag your dealership or use specific hashtags so others can view the content. You can even choose to run a contest or promotion to encourage engagement. Photo contests, raffles, and voting contests are all fun ways to build interactions.
Tell a Story with Dealership Social Media
Storytelling is a powerful tool that dealerships can use to connect with audiences. Share compelling stories that highlight your brand’s values and personality. You can create more meaningful connections with potential customers by sharing behind-the-scenes glimpses, stories about community involvement, brand history, customer success stories, and educational content.
Set Concrete Goals for Campaigns
Every dealership and their staff will have different goals when creating and maintaining a social media presence. By setting clear and measurable goals, dealers can track their success, see where assistance is needed, and work to adjust campaigns and content from there. For instance, one goal might be to generate a specific number of unique visitors to your dealership’s website in a month from social media. Make sure that your goals are specific, measurable, and realistic.
Dealership Social Media is Marketing for the Long Haul
A strong social media presence isn’t built in a day, a week, or even a month. It takes time, consistency, and patience. Instead of worrying about whose post has the most likes or which dealership has the most followers, concentrate on creating meaningful, strong content that speaks to consumers. It’s also important to be willing to evolve and learn from what campaigns work and which don’t.
Dealerships have great inventory, information, and a strong team that are all great assets when creating a social media presence. From the newest car on the lot to the salesperson of the month, there is limitless content to be created and shared online. By implementing the above suggestions, dealerships will see substantial social growth and engagement.
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