One of the best ways that dealerships can meet their financial goals is to maintain a well-established F&I department. F&I processes are critical to profitability, and most dealerships typically have room to improve the processes they use…
Purchasing a vehicle can be an intimidating process for many drivers. It’s a large financial investment and a decision that impacts daily life. Drivers can ensure that they are buying the right vehicle by making a few initial decisions about their needs, wants, and budget. By breaking down the decision into several steps, drivers can enjoy a simpler process, confidence, and peace of mind at their dealership.isions about their needs, wants, and budget. By breaking down…
Competition is high among dealers to attract new customers, plus it’s hard to keep customers loyal if another dealership can offer better financing or vehicle options. Therefore, providing an excellent customer experience is essential to growing customer loyalty and retention.
Marketing for an automotive dealership means reaching out to your audience through many channels and methods. Drivers come from all walks of life, meaning there is no one channel to reach every person who is considering purchasing a vehicle. This is why using both print and digital marketing is the most effective way to boost visibility and draw attention to your dealership.
In the world of powersports — encompassing vehicles from motorcycles and ATVs to snowmobiles and personal watercraft — standing out in a competitive market is key to success. One method powersports dealers can use to accelerate their success is to consider Vehicle Service Contract (VSC) marketing to protect the vehicles their customer purchase.
When it’s time for a driver to purchase a new vehicle, the question arises as to whether a new or used vehicle is the best choice. Newer cars have the latest technology at a higher price, but that top dollar depreciates quickly. Used cars are less expensive but have slightly older features and more miles ..
It’s said that vehicle value is lost when driving off the lot for the first time. No matter when a vehicle was purchased, there are ways to care for and maintain the vehicle to retain its value. The key to maintaining vehicle value is to provide consistent care and attention to detail. This ensures that the vehicle continues to appeal to future buyers and provides the best possible return on investment.
The process of purchasing a vehicle was once to be a major event that involved a specific sales pattern. A customer would go to a dealership, test drive a few vehicles, and repeat until they found a dealership and vehicle they preferred. Today, all of that has been traded in for the ease and simplicity of online vehicle browsing and purchasing.
Since winter is here, it is important to take extra precautions to maintain your vehicle. Drivers don’t want to be stranded by a dead battery or an accident due to an unclear windshield. Fortunately, with simple preventive steps, drivers can be safer on the roads this winter. Keep reading to review vehicle maintenance tips to keep vehicles running throughout the cold season.
With over 24 years of experience in the field, we are well-equipped to help you with more than dealership marketing. These are some of the common questions potential clients ask us.
