In the world of powersports — encompassing vehicles from motorcycles and ATVs to snowmobiles and personal watercraft — standing out in a competitive market is key to success. One method powersports dealers can use to accelerate their success is to consider Vehicle Service Contract (VSC) marketing to protect the vehicles their customer purchase.
When it’s time for a driver to purchase a new vehicle, the question arises as to whether a new or used vehicle is the best choice. Newer cars have the latest technology at a higher price, but that top dollar depreciates quickly. Used cars are less expensive but have slightly older features and more miles ..
With over 24 years of experience in the field, we are well-equipped to help you with more than dealership marketing. These are some of the common questions potential clients ask us.
Automotive Product Consultants, the leading Post-Sale Vehicle Service Contract Marketer, announced that is has received three Dealers’ Choice Awards in 2024, making it a four-time award winner. For 20 years, the Dealers’ Choice Awards have recognized the best vendors, suppliers, and finance partners in the automotive industry.
It’s easy to overlook traditional marketing methods such as direct mail in today’s digital age. In the automotive, RV, and powersports industries, direct mail is still a useful tool for boosting sales and profits. Let’s explore this time-tested strategy to reach potential customers.
Although the Finance and Insurance (F&I) department is traditionally focused on vehicle sales, it also holds massive potential for increasing service drive revenue. This is specifically beneficial for automotive dealerships that desire to diversify their income streams and build lasting customer loyalty. Aa strategic approach can turn the F&I department into a powerful tool that drives repeat service drive business for long-term dealership success.
There’s no industry that is foolproof against customer complaints, and the excitement, stress, and high emotion of purchasing a high-value item such as a vehicle often leads to stresses for customers that may lead to them complaining in person or even online. In 2023, an average of 10% of a new dealership’s reviews were negative.
The automotive industry is one that never stops evolving – hybrid vehicles are gaining interest, online car buying is booming, and customer expectations for a smooth buying experience are at an all-time high. Dealerships prioritizing client feedback are best positioned to thrive in an extremely competitive industry.
Online lead generation is crucial for dealerships as it helps to drive traffic and boost sales and revenue. By capturing potential leads, dealerships can engage with prospects and guide them through the sales process.
It’s not enough to just tell an employee they are doing a good job – dealerships need to help their sales team employees grow and reach a new level of success. Whether your dealership is working to attract new talent or develop existing top-performers, there are always ways to improve so your employees can grow and give your customers the best experience possible.
