Easy Ways to Retain Vehicle Value
It’s said that vehicle value is lost when driving off the lot for the first time. No matter when a vehicle was purchased, there are ways to care for and maintain the vehicle to retain its value. The key to maintaining vehicle value is to provide consistent care and attention to detail. This ensures that the vehicle continues to appeal to future buyers and provides the best possible return on investment.
Attend Every Maintenance Appointment
Don’t skip a vehicle’s regular maintenance appointments. In fact, neglecting routine maintenance is a fast way to reduce a vehicle’s value. Small choices, like delaying an oil change or ignoring a strange sound coming from an engine, can become much larger problems. Regular maintenance also helps drivers to avoid costly repairs later.
Regular maintenance keeps vehicles running smoothly while also preserving their value. Most vehicles notify drivers when maintenance is needed, but drivers who aren’t sure when to schedule maintenance appointment should follow the manufacturer’s recommended service schedule.
This tip also extends to tire maintenance. Tires that are worn and wheels that are misaligned are unsafe and also reveal some neglect to a future buyer. Take time to look at the tires on a vehicle at least once a month, checking their tread depth and pressure. Annual alignment appointments also ensure that a vehicle is meeting a high standard of care.
Fix Cosmetic Issues
While it’s easy to brush off small scratches and other cosmetic imperfections, these issues can become more significant over time. For instance, these small scratches can turn into rust. If somebody sees a vehicle with scratches and dents, they may assume that the vehicle owner did not provide proper maintenance for the car. Drivers can help maintain their vehicle’s value by repairing cosmetic imperfections as soon as they are spotted.
This also includes maintaining and caring for the interior of the vehicle. Regularly vacuuming and keeping surfaces, seats, and consoles clean is a must. It’s also a good idea to avoid smoking in a vehicle to avoid foul odors, discoloration, and other serious damage. Clean the original floormats regularly and ensure that stains are cleaned as soon as possible.
Avoid Excessive Modifications
Many drivers love to customize their cars as a form of self expression, but modifications can also reduce a vehicle’s appeal to future buyers. Drivers should consider modifications that can be easily reversed, avoiding things like loud exhaust systems or custom paint jobs.
Vehicle value will be more appealing to buyers in its original factory condition, and may hold onto its factory warranty longer, providing more value to the driver and future owners. Certain customizations void the factory warranty and coverage by insurance and vehicle service contracts, so drivers should research what impacts customization may have.
Keep Close Records 
Ideally, when a driver is ready to sell their vehicle, they will have as much information about the vehicle as possible. Vehicle owners should keep records for vehicle updates, including receipts for maintenance appointments and a list of service dates..
When a potential buyer sees a well-maintained vehicle with detailed records, they will feel confident that the vehicle has been cared for and will feel more comfortable paying a higher value. Buyers also value transparency in a competitive market.
Vehicle Value May Be Worth More Than You Think
Selling a vehicle doesn’t have to come at a major loss. With stellar maintenance, vehicle owners can appeal to future buyers with confidence and ensure that their vehicle still drives well. These simple steps preserve the appearance and performance of vehicles, protecting investments and helping drivers get the best return.
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Omnichannel Marketing for Dealerships
Customer Loyalty, Dealership, Direct Mail, MarketingIn the three years since the pandemic, businesses have learned to adapt to deliver positive customer experiences. Dealerships are no exception, having faced struggles related to closed showrooms and limited in-person interactions. Dealerships must learn to use omnichannel marketing to increase vehicle sales, generate F&I revenue, and grow customer loyalty and retention.