Entries by Lanie Dattilo

Post-Sale Marketing Builds Lasting Customer Relationships

A vehicle purchase is the first step in building a relationship between a dealership and a customer. However, when a customer drives off the lot, it becomes incrementally harder to recapture their business later in the lifecycle of vehicle ownership.
Post-sale marketing has unlimited potential for building positive and lasting relationships between your dealership and customers.

January 20, 2023 by

Who are Post-Sale Vehicle Service Contract Customers?

Service contracts provide peace of mind to vehicle owners, covering unexpected repair costs and protecting their investment. However, many customers don’t purchase a service contract at the point of sale, leaving potential revenue on the table for dealerships and a great opportunity for remarketing to these contacts.

January 5, 2023 by