Welcome to the APC Blog!
Stay ahead in the automotive industry with our blog—your go-to source for marketing strategies, dealership tips and tricks, F&I optimization, and posts for consumers. Our posts help marketers, dealership staff, agents, and others thrive in today’s fast-evolving landscape.
We know that the automotive industry is constantly evolving. Consumer expectations are shifting, new technologies are emerging, and the competition has never been higher. Our blog shares strategies that connect service drive opportunities, post-sale engagement, and long-term customer retention—delivering value at every stage of the customer lifecycle. We monitor shifts in consumer behavior, regulatory changes, and technology advancements to bring you the latest in automotive.
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Using Print & Digital Marketing at your Dealership
Dealership, Direct Mail, Marketing, SalesMarketing for an automotive dealership means reaching out to your audience through many channels and methods. Drivers come from all walks of life, meaning there is no one channel to reach every person who is considering purchasing a vehicle. This is why using both print and digital marketing is the most effective way to boost visibility and draw attention to your dealership.
Is a New or Used Vehicle a Better Investment?
Consumer, Customer Loyalty, Dealership, Sales, Service DriveWhen it’s time for a driver to purchase a new vehicle, the question arises as to whether a new or used vehicle is the best choice. Newer cars have the latest technology at a higher price, but that top dollar depreciates quickly. Used cars are less expensive but have slightly older features and more miles ..
Omnichannel Marketing for Dealerships
Customer Loyalty, Dealership, Direct Mail, MarketingIn the three years since the pandemic, businesses have learned to adapt to deliver positive customer experiences. Dealerships are no exception, having faced struggles related to closed showrooms and limited in-person interactions. Dealerships must learn to use omnichannel marketing to increase vehicle sales, generate F&I revenue, and grow customer loyalty and retention.
Vehicle Insurance vs Vehicle Service Contract Coverage
Consumer, DealershipAuto insurance is a great way to protect your vehicle and yourself in the event of a collision or accident, but you might wonder how it compares to vehicle service contract coverage. Auto insurance and vehicle service contracts cover incredibly different things related to your vehicle.
Making Dealership Social Media Successful
Dealership, Direct Mail, MarketingSocial media is an indispensable tool for businesses, including auto dealerships. In early 2024, a report showed that over five billion people use social media. If dealerships want to reach a large audience, social media is a crucial tool.
Easy Ways to Retain Vehicle Value
Dealership, Parts and Service, SalesIt’s said that vehicle value is lost when driving off the lot for the first time. No matter when a vehicle was purchased, there are ways to care for and maintain the vehicle to retain its value. The key to maintaining vehicle value is to provide consistent care and attention to detail. This ensures that the vehicle continues to appeal to future buyers and provides the best possible return on investment.
Online Vehicle Purchasing: Pros and Cons
Customer Loyalty, Dealership, SalesThe process of purchasing a vehicle was once to be a major event that involved a specific sales pattern. A customer would go to a dealership, test drive a few vehicles, and repeat until they found a dealership and vehicle they preferred. Today, all of that has been traded in for the ease and simplicity of online vehicle browsing and purchasing.
Winter Vehicle Maintenance Tips
Dealership, Marketing, Parts and Service, Sales, Service DriveSince winter is here, it is important to take extra precautions to maintain your vehicle. Drivers don’t want to be stranded by a dead battery or an accident due to an unclear windshield. Fortunately, with simple preventive steps, drivers can be safer on the roads this winter. Keep reading to review vehicle maintenance tips to keep vehicles running throughout the cold season.