In today’s digital age, marketing advertisements have become ubiquitous. Numerous businesses operate under the assumption that digital marketing always outperforms other methods due to high visibility on our devices daily. Contrary to this belief, Vehicle Service Contract marketing tells a different story.
Download this APC Whitepaper to learn more about:
• Targeting VSC buyers based on data
• The results of direct mail vs. digital marketing
• How generational turnover is impacting purchasing trends
Kyle McEvoy co-founded APC in 2000 and is now the President of the company. Kyle has led APC to market and sell vehicle service contracts for many of the largest OEM’s, dealerships, financial institutions, agencies, and administrators in the country. Under his leadership, APC powers programs for over 4,500 dealerships and dealer groups enrolled nationally.
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