Dealership Lead Generation Online

Dealership lead generation is crucial to drive online traffic and boost sales and revenue. By capturing leads, dealerships can engage with prospects and guide them through the sales process.

Having processes to drive lead generation will help acquire new customers and nurture existing relationships, fostering brand loyalty and repeat business. Effective lead generation involves creating compelling content, implementing targeted advertising campaigns, and enticing visitors to provide their contact information.

Here are 5 dealership lead generation tactics to help you get quality leads that lead to sales for your dealership.

  1. Create a Mobile-Friendly Dealership Website

    Did you know that about 95% of users with smartphones use them to browse the internet? Making your dealership website mobile friendly is a must. Use responsive web design so that the site will automatically adjust to whatever device a person is using – desktop, laptop, tablet, or smartphone.

  2. Collect Leads on Every Page of Your Website

    The easiest way to get more sales is to generate more leads. Make sure that every page of your website includes a form to capture customer information. Without this option, customers may have to look for contact information and may not submit their own.

  3. Optimize the Forms on Your Dealership Landing Pages

    Lead generation forms collect prospects’ information. They’re an all-important step in marketing campaigns, so getting them right is crucial. First, decide what information to collect. It’s about finding the right balance between the quantity and quality of submissions. Simple forms with a name and email or phone number are easy for users to fill out. However, complex forms with name, phone, email, address, and customer interest will filter out low-quality leads. These complex forms require a higher level of prospect interest and effort, but also collect additional data, which can better inform marketing and sales efforts.

  4. Generate Online F&I Leads 

    Finance & Insurance (F&I) products are often underrepresented on dealership websites, but many customers might be more interested in the F&I products offered by your dealership if they can research them online. Make sure that your website explains the benefits of F&I products such as GAP insurance and Vehicle Service Contracts.
    Having online lead generation forms, online applications, pre-approval forms, virtual consultations about finance and insurance, e-signatures on agreements, and more can make your dealership website more customer friendly.

  5. Encourage Positive Reviews

    Positive reviews can play an important role in your lead generation efforts. Many potential customers look to their peers’ opinions before engaging with a brand.
    Encouraging your satisfied customers to leave positive reviews online will lead to more customers who want to submit their information to be contacted by your dealership. These reviews should also be responded to, which will show prospects the commitment your dealership has to the best customer service possible.

These tips are just a few ways to get your dealership started on the path to more online leads. By creating user-friendly content and using efficient data collection methods, your dealership will soon be generating solid sales and F&I leads.

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