Download: Mastering Timing and Messaging in Dealership Marketing

For decades, dealerships have faced the ongoing challenge of deciphering the effectiveness of their marketing strategies. Monthly meetings with ad agencies often revolve around discussions about what tactics to try next and how successful past campaigns have been. Yet, concrete results proving the direct impact of these marketing efforts on sales are elusive.

Download this APC Whitepaper to learn more about:

• Why “seeing what sticks” doesn’t work
• What is the effectiveness of your digital strategy?
• Hyper-targeted marketing for your dealership

Jeff has over forty years of experience in automotive dealerships, including parts driver, general manager, and ultimately a Dealer Principal for over thirty years. Jeff is now Divisional Vice President of the Eastern territories at Automotive Product Consultants.