APC Whitepaper Library
Welcome to the APC whitepaper library of expert-level content from our very own automotive professionals. This is your go-to resource for comprehensive, research-driven content designed to keep you informed and ahead of the curve. Whether you’re looking to deepen your industry knowledge, understand the latest trends, or find solutions to specific challenges, our collection of whitepapers offers valuable insights.
Stop Losing Your Customers to Third-Party Marketers
Third-party marketing companies are capturing dealership customers post-sale, selling service contracts directly to customers through commercials, direct mail, email, websites, and more. How can dealerships recapture these customers?
The Age of Acquisitions – The Effects of Consolidation
Companies today are being affected because of industry wide consolidation, whether it’s their dealership, one of their administrators, or their agency partner. Have you considered how this may affect your business?
Service Retention: The Key to Future Profitability
The age-old saying, “Sales sell them, but service keeps them,” has never been more relevant or crucial than today. Are you utilizing your service drive to retain customers long-term?
Direct Mail Marketing Vehicle Service Contracts for Dealerships
Many dealerships believe that digital marketing always outperforms other methods due to high visibility on our devices daily. Contrary to this belief, Vehicle Service Contract marketing tells a different story.
Best Practices for Optimizing Service Absorption and Dealership Profitability
Vehicle sales, higher gross, and increased PVR are necessary components of a profitable dealership, but the missing factor in that equation is service absorption.
Maximizing the Value of the Service Drive in Dealerships
The service drive is an invaluable asset to any dealership, but despite its enormous potential, many dealerships miss some of the opportunities to capitalize on this resource.
Mastering Timing and Messaging in Dealership Marketing
For decades, dealerships have faced the ongoing challenge of deciphering the effectiveness of their marketing strategies. Concrete results proving the direct impact of these marketing efforts on sales are elusive.
