OEM Partner Marketing Programs
Over the last 24 years, APC had developed customized, multifaceted marketing programs for our OEM partners. With the combined experience and skill of our team, we’ve created proven approaches that generate sales and customer loyalty for OEM brands. Our data-driven, creative programs are customized for each OEM and brand to make each campaign a unique success.
Creative, Data Management, and Direct Mail
Our team operates an internal, fully integrated direct mail facility with a focus on producing high-quality, professional OEM mail. Our data intelligence process generates variable merged messaging, which is one of our biggest features.
We append data for lifestyle characteristics and vehicle specific attributes to create letters for our OEM partners. These develops letters that merge over 200 individually nuanced messages. Additionally, our print and email marketing messages have variable fields, phrases, and imagery. APC can also merge color vehicle images matched to VIN, company logos, signatures, background images, and watermarks.
APC’s marketing team includes an internal creative and design department employs disciplined approach to testing marketing pieces. Since 2000, our team has created, tested, and mailed over 1,000 unique letters and postcards.
Our data management team provides superior targeting by combining over 25 years of experience with tested processes, as well as cross-pollination of marketing intelligence related to specific customers, vehicles, and OEM information. Plus, we continually update our processes as client intelligence is gathered, while ongoing mail analysis uncovers performance driving patterns that create new filters or rules in our software.
Digital Marketing for OEM Partners
Our team of digital marketing experts uses a variety of channels and methods to promote our OEM partners products and services. We are experts at pay-per-click (PPC) advertising, social media marketing, email marketing, content marketing, eCommerce, and more.
We tie our digital marketing strategies into our direct mail campaigns to provide a true cross-platform automotive marketing strategy. Additionally, we track and analyze customer behavior and campaign performance in real-time, allowing us to refine strategies and improve client sales.
