When you are harvesting a large volume of raw data, you need to be sure that you’re finding the meaning behind the numbers. APC’s data collection process involves deliberate, meticulous cultivation, analysis, and utilization of the information you need to account for to improve your direct mail marketing strategy.
There’s no reason to fly blind. APC’s unique quantitative data analysis and processing yield meaningful information from data sources that can often be confusing at best. If your message isn’t getting across effectively, it’s our job to determine exactly where things are going astray so that we can turn around and provide your team with a custom-tailored direct mail marketing strategy that yields the results you need.
Our data collection methods account for:
- Open rates
- Mailing numbers
- Brand recognition
- Response rate
- And more