Mr. Murer brings 20 years of experience in the automotive industry, specifically in the sale and marketing of products directly to consumers. In 1995, Mr. Murer founded the Service Contract Follow-Up Program concept, which ultimately led to founding Automotive Product Consultants, Inc. (APC) in July 2000, which became a subsidiary of APC ISG.
Prior to the founding of APC, Mr. Murer was the president of an internet/classified advertisement private-party finance start-up company called C.A.R.E., LLC, which was built on the premise of providing auto loan financing and aftermarket product sales like service contracts in consumer-to-consumer automobile transactions.
Mr. Murer worked for Pat Ryan and Associates (at that time a subsidiary of AON Corporation; now a subsidiary of the Warranty Group) from 1987 through 1995. As an appointed consultant at Pat Ryan and Associates, Mr. Murer was placed in 17 different dealership assignments in various states during a one-year training campaign where he learned the real-world approach to selling and financing vehicles, crossing many state lines while transitioning from domestic through high-line import franchises.
This real-world experience provided Mr. Murer with his knowledge of the inner workings of a modern dealership. Mr. Murer was provided with advanced guided-discovery training by AON, and this led to many years of hands-on development and management of dealership personnel and profitability. His final position prior to his resignation was national acquisition manager, responsible for large national dealership clientele. Mr. Murer holds a BA in business administration from Westminster College, with minors in both accounting and computer programming.